2020 was tough for everyone. Hundreds of businesses have collapsed, and those that have stopped had to seize every opportunity to increase interest and sales.

Fortunately, YouTube has become a valuable marketing option. It is a relatively new and dynamic marketing channel that is becoming increasingly important: almost every large company now operates its own YouTube channel (like many smaller ones). And video content is great for user interaction. They can provide guides, tutorials, and even simple old commercials.

Yes, video content creation can be more difficult and time consuming than other forms of content. However, this difficulty is why YouTube has less competition and can bring you a lot more traffic.

Below are recommendations for specific tools you can use to optimize your YouTube content. Some are free and some are paid. They are divided into three categories.

1. Tools for YouTube keyword and topic research

Keyword research plays two roles in YouTube video optimization.

The first is pretty obvious: by using certain terms in your video description, your tags, and, most importantly, your video title, you let YouTube know exactly what your video is about.

Second, by researching and tracking SEO rankings of specific keywords, you can refine your own YouTube strategy. In particular, if you know which topics are trending, or most attractive or interesting, you can attack them first.

Tools mentioned in this section: YouTube Autocomplete, Google Keyword Planner, Rank Tracker, Keywordtool.io, Kparser, Keywords Everywhere

Let’s say you want to create a small, one-off YouTube video and your business falls in a certain niche. You will likely want to use free tools as much as possible. Fortunately, there are some good ones.

YouTube autocomplete can be surprisingly useful. When you type in the keyword you are interested in, auto-complete will give you an important list of common variations. It shows you what people are looking for and what type of long-tail keywords (longer multi-word words) you might want to use.

Autocomplete is the most basic tool for finding YouTube keywords. It’s free, which is a big plus, and it’s embedded in YouTube itself. On the other hand, the disadvantages are obvious: there is no data on the keywords, and you can only research one keyword at a time.

To do further research, you need a tool that is a little more complex, but preferably still free and convenient. This is Google Keyword Planner.

The Keyword Planner is the weapon of choice for many YouTube marketers, and for good reason: you can research up to 10 keywords that you want your video to rank for and get a solid list back.

Ideally, you should use the Keyword Planner with YouTube Autocomplete to get the most complete list of keywords possible. However, at this point you have started a larger volume campaign.

If you want to run a full YouTube campaign, you will likely need to look into more specialized tools. For example, Rank tracker (full disclosure: it’s my project) brings together a bunch of different tools and is useful for someone who needs to study every type of YouTube keyword research metric, sometimes at the same time.

YouTube Autocomplete is there, but has many more results and statistics for each keyword, such as: B. Keyword difficulty, expected visits, etc. Right next to Autocomplete is the keyword planner mentioned above. Rank Tracker allows you to research and save the keywords found in both tools while viewing their statistics.

For YouTube keyword research, it is sufficient to use the free version. Rank Tracker goes well with those of us who run large volume SEO campaigns and need a free app. Note that this is a desktop program, so it will take some time to get up and running.

Two additional apps that are web-based and are also suitable for keyword research are: Keywordtool.io and Kparser.

Keywordtool.io only allows you to find one keyword at a time, but the list of keyword variations returned is pretty robust. Unfortunately, for the app, you have to pay almost instantly to access all of its features, including the data on the keywords that you get.

Kparser is better in that it allows you to research a number of keywords at the same time. But again, you won’t get the search data until you pay, and without that data it is difficult to figure out the best keywords to use. Kparser is also exceptionally slow compared to the other tools on this list.

Keywords everywhere is a free browser extension that has a lot of SEO data relevant to YouTube optimization.

With these tools, you should be able to find the right combinations of keywords for your title, description, and tags.

2. Tools for checking and managing YouTube channels

In order to grow your business, website or YouTube channel, you need to track your progress and current status. Of course, on YouTube you can always walk past your subscribers and view the number, but you can also go beyond that.

Tools mentioned in this section: YouTube Analytics, Social Blade, Quintly, TubeBuddy, vidIQ

The important things first: YouTube Analytics is both free and convenient. It’s included in your channel and gives you an overview of your audience and what they prefer overall. You also get a cute little chart of your viewer history. It’s not very comprehensive, but if you just need a few statistics, the job is done.

You can improve YouTube Analytics with Social bladethat provides a variety of useful information about your (or your competitor’s!) channel. There’s also a neat module that gives a projection of the growth of your channel, but take it with a grain of salt: we all know how quickly things change online.

part of quintly is dedicated to YouTube research. You get all the usual statistics and a reporting function for communication with your team, your boss or your customers.

If you’re looking for a channel management and auditing tool, TubeBuddy should be your first choice. Everything here revolves around its diverse functions.

TubeBuddy is truly a software suite that gives you control over the entire YouTube workflow, from writing titles and editing thumbnails to analyzing your niche competitors and running freebies. It’s available as a paid browser extension for $ 9 to $ 49 per month, but honestly, the free version is well worth it.

vidIQ is another all-in-one YouTube SEO solution offered as an extension. The functionality largely corresponds to that of TubeBuddy, although the basic extension is a bit cheaper. What sets vidIQ apart is the most expensive and comprehensive plan, Boost +, which starts at $ 415 per month. That sounds expensive, but in addition to the entire software it also includes coaching. During monthly coaching calls, a personalized YouTube coach offers you tips on how to grow your channel and improve your content.

3. Tools for YouTube competition research

The great thing about SEO competition is that you don’t have to learn from your own mistakes – you can learn from your rivals’!

Tools mentioned in this section: Rival IQ, NoxInfluencer, Socialinsider, Vaizle

Rival IQ is a great tool for competitive research. Not only does it show your competitors’ YouTube SEO rankings, it also analyzes their entire social media strategy – from Facebook tactics to video posting times.

NoxInfluencer offers a list of potential YouTube competitors.

Social insider and Vaizle are both comparison tools that offer competitive research for all social media instead of just YouTube, and Vaizle is easily accessible with your Google login.

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YouTube is a huge marketing platform that is likely to remain relevant for years to come. We should all try to seize the opportunity that comes with such a large and reliable user relationship.

YouTube videos have a potential viewership of tens of thousands. No company can afford to lay off all of these potential customers.