This year, the Christmas season adds extra vibes as December traditions instill a sense of normalcy and mark the much-anticipated home track of 2020. In their campaigns, brands have spoken openly about the reality of the pandemic and the unshakable beauty of the holidays. These are our tips for the best vacation ads yet.
“Madame President” – HP
The uplifting point from HP from Goodby Silverstein & Partners, highlighting the power of Gen Z and the role of technology in tracking social change, is a message of hope for a broader future.
“The Magic of Mini Feat. Tierra Whack ”- Apple
After rapping on the streets while exercising with Apple AirPods, aspiring star Tierra Whack is entertained by a miniature version of herself – as well as a HomePod Mini – in this optimistic ad from TBWA Media Arts Lab.
“Fit & Jolly” – Hydrow
Agency Fair Folk hired an unusually fit Saint Nick, portrayed by Canadian icon Fashion Santa, to reveal the secret of a muscular body: breaking the sweat of the hydrow.
“They were good enough” – Virgin Hotels
In a string of forgiving Virgin Hotels ads from Joan Creative, Santa Claus reassures viewers that we all deserve a spot on the lovely list after the year we’ve had – even the woman who’s just because of a Zoom wedding with her boyfriend who faked gifts.
“Unicorn Grandad” – orange
Orange is taking advantage of the experience of teaching older relatives how to use social media in their lovely vacation spot. After the Publicis Conseil ad star receives a filtered photo of his granddaughter, he goes to great lengths to accurately recreate the shot, dress up as a real unicorn, and create the perfect backdrop.
“Made With Love” – IGA supermarkets
This tearful vacation ad from Sid Lee shows the beauty of sharing the story of a young girl bringing baked goods to her brother and receiving origami he made during his hospital stay. The spot is part of the supermarket chain’s fundraising campaign for the Fondation Charles-Bruneau, an institute for childhood cancer.
“Edgar Christmas” – Erste Group
Erste Group reflects the pain of isolation through the story of an elderly man, Edgar, who lives in a nursing home in this ad from Jung von Matt Donau and Passion Animation Studio UK. His caregiver finds his sheet music and plans a surprise for Edgar, who sits down at a piano and is reminded to learn to play with his mother by his side as a child.
“You’d better not pout” – Meijer
A disinterested teen who is less than optimistic about this year’s bohemian Christmas holiday is encouraged to make the most of the circumstances in this relatable vacation ad from The Distillery Project.
“30 Days of Christmas” – McDonald’s
Thinking about the worst parts of 2020, from canceled birthday parties to online schools to endless walks, a child begs Santa Claus to save them from the madness in this ad from TBWA / Belgium.
“We believe” – SuperValu
A young boy relentlessly asks his parents if a mysterious “he” who is believed to be Santa Claus is coming for Christmas this year. When the boy is overjoyed to see his grandpa walk through the door, this TBWA / Dublin ad will remind viewers of what really matters this Christmas.