The Disaster Restoration SEO Framework
The Disaster Restoration SEO Framework
Google’s search engine has always been a great resource for anyone looking to learn more about the world around them. While their algorithms work in mysterious ways, there are ways to make sure your site ranks well in search results, and one of the most important aspects is creating high-quality content. Here’s how you can make sure your business website ranks well on Google.
Your Disaster Restoration Company Needs A Website
Your disaster restoration company needs an online presence.
Once you have set up at least one website with a blog on it, you can begin marketing your company to potential customers. When you have a blog, visitors can find it easier to get in touch with your company and learn more about what they are selling.
In addition to writing on the blog, you should also post photos of work being done which will help potential customers visualize exactly how their home or business would look after a restoration project. Going online is vital for any disaster restoration company because many people only need the information once so imagine if there were no website? That means that all future clients would have to contact them again every time they needed repairs made.
1) Conduct Keyword Research
The next step in the process is where you start formulating your strategy. Why do keyword research for SEO? There are many reasons:
You want to know what keywords people search for and what they type into Google or any other search engine. The more you know about your customers the better work you can do providing them with solutions that will actually solve their problem (or enhance it) not just make money off of selling a product, service or information by charging high prices like some snake oil salesmen.
2) Competitive Analysis
Now that you have a solid list of keywords, its time to spy on the competitors. The best way is a Google search. Competitive Analysis Tools:
Tools such as SEMRush and Ahrefs can help you to do competitive analysis. These tools make it easy for you to spy on your competitors (for example, by viewing backlinks). Your strategy will be based off of what keywords they are ranking for and how well their pages rank in the search engines.
3) Content Creation
Are you writing good content? Just because you have a great keyword target list, those keywords won't bring in traffic and ad revenue if your content sucks! You need to make sure that the stuff you write is:
Writing good SEO content will help drive more traffic and generate higher conversion rates. If people find your blog posts useful (and it helps them solve their problems), they'll be way more likely to buy from you than someone who has poor quality material that only serves as an advertisement for the product or service they sell .
4) Google My Business Optimization
Google My Business is the cornerstone of local SEO. It's important to understand that the local (maps) results and organic results use a different algorithm.
This is the main page/listing where people will be shown when they perform a search. The more reviews you have on Google, the better this listing looks to potential customers searching in their city or state. This is also how people find local businesses!
Make sure the proper category is selected. Again, check out what the competitors are doing.
If you're looking to rank your website, SEO is the key. The good news is that there are plenty of resources available to help you get started. Search engine optimization (SEO) can be daunting for many business owners because it involves a lot of technical jargon and specific techniques. However, the good news is that there are plenty of resources available to help you get started! Visit this case study to see how SEO works for all types of restoration companies