Digital Marketing Trends in 2021

 

The year 2020 has been peculiar to say the least, and during it the digital marketing trends that have been applied continue trending also in 2021.

 

Digital marketing specialists, due to a rapid evolution of society towards digitization, have had to adapt effectively and quickly to these new forms of consumption and communication.

 

Until relatively recently, voice search engine optimization (VSEO), artificial intelligence (AI), and data-driven marketing seemed out of reach and even ridiculous. However, these are among the priorities of digital marketing agencies in 2021 and must be applied to stay competitive in this era of technological marketing.

Top trends in digital marketing 2021: More customization

The trend of focusing on the customer, hyper-personalization and hypersegmentation for digital marketing strategy will continue to be key in 2021. To do this, you must give consumers a leadership role and personalize their experience. To do this, you must first identify the user (this can be done using social listening tools). After interacting with it, data must be collected to segment it according to its interests, preferences or behaviors, in order to carry out personalized and effective marketing campaigns.

 

Thanks to the information obtained, highly effective messages can be created. This customization is widely applied in email marketing where, thanks to AI and machine learning, you can send personalized recommendations for your product or service based on what is obtained with these tools.

 

Use of QR codes

Although the use of QR codes has existed for a long time, the appearance of COVID-19 in many countries has meant that this information storage module has been used to a great extent, especially in restaurants, where they can request information or carry out orders. without any contact.

 

However, this can be exploited much more, many of the online marketing agencies should incorporate it into their digital marketing strategy to create dynamization and recruitment campaigns, creating landings through these codes and obtaining a large number of leads.

 

Voice and image search

More and more consumers are using digital voice assistants like Alexa or Siri. Maybe it's because people have been home a lot lately and have limited opportunities to talk to someone, or simply because technology has evolved in recent years and is being used more widely.

 

But not only voice search sets a trend in 2021, but also other highly creative and original technologies such as visual search (e.g. Google Lens) are starting to be used much more.

 

This means that marketers will have to focus more and more on the VSEO setting more content optimized specifically for speech (being more conversational and direct to synchronize with users' search queries) and on the alternative text of the images. and "sitemaps" for images. These SEO positioning measures will help you stay relevant and make it easier for consumers to see and increase traffic.

 

User-generated content

This last year there has been an increase in consumption and content creation on social networks such as TikTok. Instagram, Youtube ... Brands should bet on getting closer to their audiences and attracting them, promoting user-generated content (UGC), especially on TikTok and Instagram Reels.

 

User Generated Content (UGC) is a powerful resource that has created great importance for marketers who want to tap into the millennial and Gen Z markets. They can be used to promote a product or business by working with them (influencer marketing) through posts in networks or video marketing.

 

Programmatic advertising

Programmatic advertising is based on "Big Data" and refers to advertising in which advertisers buy specific audiences instead of buying advertising space, in order to segment their advertising to a target audience (as does the traditional advertising).

 

Advertisers consider multiple details of the consumer profile to select the audience to target: likes, demographics, connections, etc.

 

SEO Singapore is becoming increasingly competitive as more and more businesses recognize the importance of SEO in generating traffic and increasing sales. If you're looking to hire an SEO agency to help you with your SEO efforts, it's important to do your research and compare different agencies before making a decision.

 

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