One of the reasons search engine optimization (SEO) is so successful is that you can track and quantify almost everything about it. SEO metrics provide critical insights into how your organic search strategy is doing, whether you look at ranks, traffic, engagement, leads, orders, or revenue. However, the data points are so many that for many firms, the issue isn't a lack of data, but rather determining which SEO KPIs to prioritize. When you measure the correct metrics, you can obtain a clear view of your performance, constantly modify your approach, and eventually enhance your rankings and ROI.

SEO Tracking, What is it?

SEO tracking is as simple as choosing which metrics are most essential for your organization and then tracking those indicators on a regular basis to measure your success. Ideally, you should plan your SEO approach before beginning the campaign. SEO is always evolving. Google's algorithm is continually being updated. With this in mind, it's critical that you review important SEO indicators on a regular basis to verify that your site is healthy, appropriately optimized, and providing business advantages.

5 Important SEO Metrics to Track Performance 

• Organic Traffic

Organic traffic is traffic obtained from search engine results pages (SERPs) without having to pay for ad placement. Your overall traffic may come from a variety of sources, but focusing on organic traffic demonstrates your website's prominence in search for terms related to your industry and niche. So, if your SEO approach is effective, the number of visits you receive from search results should gradually increase.

• CTR

The percentage of searchers who visit your site after viewing one of your pages in search results is indicated by your CTR, or clickthrough rate. This statistic is one of the best predictors of how well your pages capture visitors' attention in search results. As a result, it's an excellent predictor of the quality of your site's title tags and meta descriptions. If people come across your post while reading through the search engine results but do not click, inquire as to why.

• Bounce Rates

 A "bounce" occurs when a visitor visits a page on your site and then leaves without proceeding to another page. The percentage of visitors that do so is referred            to as your "bounce rate." It's also a good measure of whether your site's content matches what consumers expect when they select one of your pages from the list of search results. As a general guideline, a bounce rate of 26 to 40% is considered great. The range is around 41 to 55 percent. The range of 56 to 70% is greater than typical, however, it may not be the reason for concern depending on the page.

•  Impressions

 Every time your website appears in a Google search result, it counts as an impression, even if the user does not scroll down to see it. Impressions are a good early sign of how well your SEO effort is performing. Impression levels will rise as ranks rise. When you reach the top three, your traffic will begin to increase. They are referred to as vanity metrics by many because they do not produce traffic or income. Impressions are just a count of how many times a specific page from your website appears in the SERP.

• Keyword rankings

 Keyword rankings are a simple yet important SEO measure to monitor. They assist you in benchmarking your success and provide an early indication that your            SEO  approach is functioning. Better ranks for one keyword frequently suggest better overall rankings, especially for related long-tail keywords. Tracking keywords demonstrates the efficacy of your existing SEO strategy. Rankings also offer a snapshot of your existing organic market share as well as the entire opportunity. If your other SEO KPIs improve (such as domain rating or organic traffic), but your target keyword ranks do not, this typically suggests bad keyword selection. Although keyword ranks change all the time, a rapid decline in rankings might indicate a problem.

To Conclude 

Measuring your outcomes is an important step in the search engine optimization strategy. The good news is that you can readily monitor all of these SEO variables with a few tools. You must also keep an eye on them. It's how you'll know if your plan is working, what types of outcomes you're getting, and where you may improve in the future. When one page climbs in the search results, another lowers. If you want to stay ahead of your competitors, you must constantly monitor your SEO performance indicators and adjust depending on the insights found. It's time to get started measuring SEO metrics like organic traffic, CTR, bounce rate, keyword ranks, domain authority, backlinks, and conversions if you haven't already. If you still find yourself in a frenzy and confusion, you can always turn to reliable Digital Marketing experts in Melbourne like Raindance Media. They can help you build and expand your businesses by using all the necessary digital tools and techniques!