What is SEO?

Search Engine Optimization has been a buzzword in the online marketing industry for the past decade. This form of marketing is essentially done to help your website rank higher in search engines. Every business out there wants its website to be on the top pages of Google, Bing, or Yahoo, and this is how SEO helps them achieve that goal. Search engine optimization mainly focuses on improving the visibility of a particular page through various methods like content optimization, link building, ensuring ease of navigation, etc. 

 

Yes, you have read it correctly-technical SEO vs. on-page SEO! Technical SEO (as called by some SEOs) or On-Page SEO are two critical factors that can yield desired results for your website if correctly integrated into your content and coding approach. We will discuss technical SEO vs. on-page SEO in this article so that you can get a clearer idea about each factor and its importance in online marketing. The following are the different methods of optimizing your website for increased ranking. 

 

Technical SEO: This is one of the essential parts of On-Page Optimization, which needs to be done to increase the chances of your website ranking higher in search engine results. Technical SEO is all about making your website compatible with the latest search engine guidelines and standards.

 

On-page SEO: This is all about optimizing the content and website coding to make it more search engine friendly. Also, on-page optimization can be said as the foundation of your website's online marketing campaign since it deals with structuring the underlying structure of a website, i.e., HTML or XHTML coding.

 

What are the advantages of technical SEO?

 

Technical SEO is the process of optimizing website structure, code, and content according to Google guidelines. Technical SEO is a long-term strategy as it helps get more traffic over time

and improves organic search engine rankings. 

Advantages of technical SEO include :

 

❶It provides quality backlinks to your website from already established authority sites, which further increases on page authority of your website.

❷ It increases your website's loading speed, which directly impacts user experience and improves chances for conversion.

❸ It helps you get a higher ranking in search engines like Google, Bing, or Yahoo by ensuring that no spammy links are involved anywhere on your site. 

 

What are the advantages of On-Page SEO?

There are many differences between on-page and off-page optimization, and each of them has its effect on website ranking. The main difference is that on-page optimization works at the level of

a webpage, while off-page optimization promotes your entire site as a whole. The primary method of improving website ranking is the increased number of backlinks (hyperlinks) directed to a specific resource (URL).

 

Difference between on-page SEO and technical SEO?

On-Page SEO vs. Technical SEO: The significant difference between on-page SEO and technical SEO is that on-page optimization is the process of optimizing an entire website at a code level. In contrast, technical SEO helps you optimize particular pages within your website.

Although both are two significant factors in search engine optimization, they work hand in hand to bring more traffic to your site

.

How can one differentiate between On-page SEO and Technical SEO?

 

This is pretty simple! Based on my two years of experience as an internet marketing professional, I can say that every successful website has implemented both these factors into its content. As I mentioned earlier, Technical SEO mainly focuses on improving the underlying structure (HTML) of your website, such as making your website compatible with the latest search engine standards and guidelines. On the other hand, page optimization deals with shaping the content of your web pages to make them more SEO-friendly.

How to improve your on-page SEO?

Since search engine optimization (SEO) is optimizing content and coding websites to make them more appealing to search engines, it affects how prominent a website will be in natural

search results. Search engine rankings It includes updating; by simply structuring, improving your content, and organizing your content, you can quickly in such a way increase your site traffic. There, Google can crawl and index it in many ways. This will directly impact the overall ranking you can improve on-page optimization and the shape of your website in search results pages. 

 

Google says it will "continue to favor sites that produce original content and information over sites that aren't adding anything new." And the more unique, exciting content you create on your site, the better chances you'll have for ranking well in Google's search results. So how do you go about creating said unique, exciting content?  

 

Here are five steps for writing a blog post: 

 

Step 1: Determine What You Want To Write About Decide what kind of article or page you want to write. Is there a topic that is so specific to your business that it would appear in almost no other marketing material online? If so, this is probably something worth writing an article about. Or maybe there's something else you've meant to do in the blog that just never quite happened? As we'll see, it doesn't even really matter if anybody reads your article; you're trying to do this for search engine optimization purposes. So write about something not "trendy" or popular and focus on how to help at least a few of those people go find your business who would have otherwise typed "how to fix [problem]" into Google. 

 

Step 2: Write Your Article Once you've got an idea of what you want to write about, start writing! Don't worry about SEO (search engine optimization) just yet — instead, get your content down on paper. The main thing is that you need to organize all of your ideas as clearly as possible before moving forward with any websites and sources. 

 

Step 3: Do Your Research Now, it's time to start looking into where you will be getting your information for this article. What are you going to be writing about? Who is the expert on this topic? Where can you get relevant statistics and facts for your writing? Do a deep dive on the topic you've chosen to write about and get all of your information together.

What tools should be used in this process?

 

Here is a list of the top 10 page SEO tools I use personally for my web projects.

 

❶ Check My  Links: This tool will help you improve your website's content and structure by checking all inbound links from external resources to see if they are still alive. You can also contain any outbound links from your site and identify whether they should be removed or not. 

❷ Yoast Seo: Yoast SEO is one of the best WordPress plugins that helps you in page optimization and keyword research and provides detailed reports to know how your content is performing in search engines. You can also check out this post on - Yoast Seo Guide for beginners.

❸ ScrapeBox: This powerful tool helps you find scrapers, link spammers, and duplicate content faster than ever. It has a simple user interface with various features that make it easy to use for newbies and experienced SEOs.

❹ Site Auditor: This is a website analysis tool developed by Google. It checks for dead links, duplicate content, and other essential metrics to help you improve your website's structure.

❺ SEO Spyglass: This is one of the top favorite tools among beginners regarding basic keyword research. You can find which keywords are ranking on the first page in Google search results and domains from where they fetch their backlinks.

❻ SEM Rush: This is my favorite tool for on-page SEO. It provides comprehensive data, including backlinks, traffic sources, social mentions, and competitor analysis.

Summary

I have covered the most important aspects of on-page optimization with the help of these top 6 tools, but this is just the tip of the iceberg, as it takes years to master and do practical content analysis. However, the most critical parameters- keyword density, internal anchor texts, and keyword links should always be kept in mind when writing your website's content. I will write my next post for off Page SEO, where you will get an idea about web 2.0 link building with the help of Google Alerts. Till then, stay tuned.