Google’s Responsive Search Ads (RSAs) allow advertisers to create multiple copy options and then use machine learning and AI to determine the best performing combinations.
How can marketers make the most of this powerful format?
A recent infographic (below) from JumpFly describes best practices that advertisers can use to differentiate themselves from the competition with their RSAs.
There are four specific best practices: developing multiple heading options, creating descriptive descriptions, repurposing existing extended text ads (ETAs), and creating visually appealing ads.
Take a look at the infographic: