Whether you’re looking to increase brand awareness or increase your sales, achieving your goals without a well-designed website can be difficult.

Your audience expects nothing less than a website with all the information they need to make the right buying decisions.

However, the way people use websites to learn more about the products they want to buy is constantly changing. What works this year may not work the next. Hence, it is important to track key web design trends that can help your brand stay relevant and get the results you want.

Let’s look at some ideas to improve the look and feel of your company’s website:

1. Pictures are mixed with graphics

You can’t go wrong with high quality photos to target visitors. Nowadays graphics are used to complement images and create an expressive and dynamic aesthetic. For this to work, you need to pick the right graphics and photos that fit your brand’s personality. Using the best web design tools will help you out at this point.

For example, if you have an online store that sells baked goods, you can use images of cakes and pies overlaid with dynamic images. This makes a nice website that attracts potential customers.

2. A minimalist feeling

While minimalism is nothing new, it retains its appeal with brands that adopt a sophisticated and luxurious aesthetic.

minimalist design to keep the website relevant

Apple set the tone for modern website development with the effective use of spaces that highlight efficient, high quality products without any theatricality.

Other brands are taking inspiration from Apple and exploring the use of spaces as a framework convention. If you want to add more value to your products, go for a cleaner WordPress theme and keep clutter to a minimum.

3. Pastel colors

Somehow people brought back elements of 80s pop culture. For one thing, pastel colors have signaled their return and triggered a trend in which nostalgia plays an important role in addressing certain target groups, for example members of the millennial generation.

However, you can update your website nicely with pastel colors. Blue, pink, and yellow can capture the nostalgic vibe you want to add to your products.

Using a color scheme like this for your website is also good for attracting art lovers, travelers, and people looking for great home improvement ideas.

4. Localized content

In this day and age, personalizing your website for a local audience is just as important as functionality.

If you want to increase brand awareness within a target audience, try incorporating elements of local culture into the look and feel of your website with a little help from an experienced web design company.

If you want to increase your sales in the Australian market, you can hire companies like Excite Media to create websites that appeal to the local audience.

Don’t let your brand get stale. Keep it fresh by focusing on key trends that guarantee more visitors and high quality engagements that turn into profitable opportunities.