Search Engine Optimization (SEO) seems like a simple concept.
You choose keywords related to your business, create content with those keywords, and watch your website grow – a simple three step process, right? No
While these are basic elements of search engine optimization, developing a strategy that will get you traffic and enough to meet your overall business goals can actually be quite a challenge.
It can be difficult to get your feet off the ground. Fortunately, there are several tools out there that are specifically designed to help you with search engine optimization, build domain authority, and get a high ROI. In this post, we hear inspiring stories from HubSpot customers who used our SEO tools to achieve business success.
5 SEO Success Stories To Inspire Your 2021 Strategy
1. Ironing paper
Ironpaper is a digital marketing agency that helps its B2B clients grow. They worked with one of their clients, Goddard, to achieve significant success using HubSpot’s SEO tools.
Jonathan Franchell, CEO and Founder of Ironpaper, says, “While Goddard is fulfilling a real need for its customers by developing medical devices, they have historically struggled to find high quality leads to use their services. Instead, their website attracted a lot of spam and unqualified contacts. “Ironpaper started doing critical SEO updates using HubSpot tools on Goddard’s website, focusing on internal links, content strategies with business relevant keywords, and technical SEO issues like broken links and meta tags.
During an eight-month campaign, Ironpaper helped Goddard gain 2,361 Google positions across a range of keywords relevant to their listings. Says Franchell, “Because we created targeted content that focused on strategic keywords, Goddard’s Google rankings increased even during a decline in traffic.”
The company is also now in the top 100 for 50 strategic terms and can use HubSpots Insights reports and dashboards to monitor progress to ensure that future marketing efforts are focused on the audience they have worked hard to develop.
Apptega is a cybersecurity and compliance platform. As they grew their business, they knew they would need a streamlined website that would generate leads. They also realized that their existing WordPress site would not be enough to achieve their goals.
Joelle Palmer, Apptega’s Digital Marketing Manager, says: “We had created a Frankenstein monster in WordPress. Our development team had to keep dropping what they were doing and fixing our website. “Apptega then decided to migrate their existing site to CMS Hub.
Apptega was almost immediately successful with the SEO tools from HubSpot: “We saw that one of our core pages changed from a ranking of 100+ on Google to third place within two weeks. SEO usually takes three to six months to work … that was really amazing for us as a company. “
Some of the tools Apptega uses in Marketing Hub to help them grow are the on-page SEO recommendations, which direct users to pages that require attention, as well as additional ways to optimize content.
3. Beacon Digital Marketing
Beacon Digital Marketing specializes in driving results for FinTech, SaaS and B2B companies.
As a HubSpot Platinum Partner, you know how to use and implement HubSpot tools to drive growth and success. While they tend to support other companies, they took an internal look back in August 2020 and decided to do an SEO revision of a post on their blog that they believed could perform better than it already was.
They focused on a few key areas that needed improvement: updating metadata, optimizing for a selected snippet, and realigning the original keywords. The HubSpot content mapping tool helped them create a strategic pillar cluster plan, and the on-page SEO recommendations provided helpful tips. After implementing their new strategy, they noticed an almost instant increase in page views of 50%: in July 2020, 991 organic search traffic views were displayed, compared to 1,552 in August 2020.
Their optimization enabled them to drive more traffic to an existing blog post, and they have also seen an increase in organic traffic to additional pages on their website. This shows that a comprehensive SEO strategy can affect all areas of your business as an increase in traffic leads to curious customers who want to learn more about your offerings.
Take Note is a UK based company providing a range of audio and video transcription services, closed captioning and on-site note taking services. As the demand for their business increased, they struggled to balance disconnected tools to support their needs and achieve consistent growth. Thomas Carter, Marketing Director at Take Note, said, “I think SEO is the way for us to grow in such a competitive market.”
The company officially signed up with HubSpot in 2018 and has since increased website traffic by 22%. At the same time, the customer base and sales increased by 16-22%. You’ve also seen an increase in leads. Carter adds, “In the long term, we want to continue to focus on keeping the quality of our services exceptionally high while using technology like HubSpot to automate and optimize behind the scenes.”
5. Revenue River
Revenue River is a digital sales and marketing agency that helps companies scale and become competitive in their industry. One of their clients, Kofinas Fertility Group, saw that site traffic was severely impacted by COVID-19. Eric Pratt, Managing Partner at Revenue River, says, “The location declined from mid-February to May.”
The company got to work doing competitive analysis and keyword research to identify areas of growth opportunity. They decided that the best course of action was to create columnar content and support content clusters to help establish their domain as the source of authority in their industry.
Since the implementation of the new strategy in November 2020, the site has almost doubled its organic traffic. 86,000 impressions were recorded between March and June 2020 and 1.1 million impressions between January and March 2021.
Commenting on this success, Pratt says: “It came about through a combination of SEO strategy planning for research, topic clustering and on-site / page optimization functions to improve the SEO attractiveness of the content we produce and publish through HubSpot.”
Improving your SEO doesn’t have to be a challenge.
The success stories we’ve highlighted in this post show that SEO doesn’t have to be a challenge, especially with the help of a powerful SEO tool. Learn from these customers and create a strategy that works for your business.