If you run an online platform, there is a high chance that WordPress is your content management tool that makes you one of the largest groups of users in the online world. Since most SEO rating grades are dependent on various content attributes, it is important to learn as much as you can about WordPress SEO tools and features that can help you improve your rating.
This article explores five different ways to improve global SEO results for WordPress-based websites.
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Do some smart keyword research
The most important element of your SEO efforts is the keyword strategy. You should search online for chat rooms and forums that will attract your user group to understand how they are communicating, what problems they are facing related to your business interests, and create a keyword strategy that is human rather than computer algorithm based.
Look for keywords that work for your competitors as well as keywords that are slightly above your current rank. The Sitechecker Ranking Checker allows you to analyze not only keywords, but also competitive rank, long-tail keywords with the highest score and many other SEO parameters. If you’re not sure how to add keywords in WordPress, there are a wide variety of methods and plugins that you can use to implement a holistic keyword strategy through the WordPress dashboard.
Review and tweak your theme in WordPress
The choice of topic has a strong influence on the visibility rate of WordPress search engines such as loading speed, bounce rate and mobile friendliness. All of this can be easily avoided if we follow SEO best practices and do a full analysis of our website theme’s performance and design status. The WordPress dashboard has a number of settings and maintenance tools that allow you to easily set your theme to its full capacity without any technical knowledge and make it easy, quick, easy to navigate and well structured.
A fully optimized theme will reduce bounce rate elements caused by a broken plug-in, poor visibility on mobile devices, or slow loading speeds.
Optimize your website for speed
There may be some old images that you used in previous campaigns or leftover plug-ins that you rarely use. All of this extra content will slow down your website as it takes more time for the server to load all of the images and plug-ins. However, with the advent of the HTTP / 2 protocol, we can increase the data transfer rate from the server to the client by exchanging only essential packets of information and a range of features that benefit the speed of your website.
Avoid large image sizes, compress your graphics into a web-friendly format, or use embedded links for videos to reduce the load on your hardware infrastructure.
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Write good content and write often
It’s not enough to get people to click your link and go faster than it took them to get there. This is a Black Hat SEO strategy called Clickbait Content. In this WordPress SEO tutorial, we will only be observing white hat techniques. Our advice is therefore to create content that will add value to your audience. Make your posts informative and well-written so that everyone can understand the message you are trying to get across. Analyze the interests, goals and common challenges of your target audience and show them in blog posts how your brand can help them overcome various challenges or improve their everyday life and business.
It is also very important to write regularly, but do not think about the fact that you should post five posts per day for positive results. Two or three long blog posts with detailed and well-structured reports, enriched with pictures, graphics, and other appropriate content to support your claims. This is a direct way of establishing authority within the community.
Set your categories and tags correctly
When search engines index your content, they act like users and look for information that explains what a particular page is about. It is of the utmost importance that your meta tags are descriptive and that the crawling process is fast in order to get a high crowability score on search engines. The WordPress user interface allows for seamless categorization so search bots can scan your website faster. You can create new categories and even tag posts based on a specific keyword or popular phrase related to the topic of your content.
WordPress is such a feature-rich CMS that most of us can’t even imagine how many customization and optimization options are available to us and how easy this software makes it. There are dozen of interesting assignments to help you practice your WordPress skills in the sandbox section of the platform. Search engine optimization is a never-ending process and it is smart to automate and simplify your workflow as much as possible. We hope this article helps you improve your website rank and get interested in WordPress development.