When you’re hosting an online event, whether live or on-demand, it can feel like a big win just coming through advertising and hosting.

But that’s not enough: you still need to know if the event was a success with the audience and for your company.

So how can you say that

A recent infographic (below) by Flow examines six key metrics that can help you understand if your marketing efforts have been effective, how engaged the employees were with the content during the event, and what your ROI was on the effort.

Take a look at the infographic: