7 pros and cons of social media marketing for businesses
Have you ever tried to market your business on social media? If so, you know there is a competitive world out there. But they also know that social media marketing has great potential for brands to help you reach a global audience (or local if your market is there) and get noticed by more people. When done well, it can be transformative for businesses.
But if you’re not sure what you’re doing, it is easy to screw it up and miss out on all of these beautiful benefits. Because of this, many people get expert help from agencies like One of One Social Media Agency who can help them get it right. To give you a head start, we’ve rounded up 7 expert-approved do’s and don’ts to instantly improve your social media marketing.
1. Choose the right platform
Not every platform will work for your brand. Make sure you know where your target audience is before choosing the right platform as well as the type of content you are going to publish. For example, visual content like pictures and short videos is perfect on Instagram, while blog content is better on Facebook and LinkedIn.
2. Do not duplicate content across platforms
It’s tempting to share the same content on social media platforms, but don’t do it. When you duplicate content, it’s easy to annoy your users as they just switch across platforms to see the same posts, and they can even unfollow you. Different platforms also fit different content (see above!). So stick with what works and create original content.
3. Experiment with different content formats
Play around with your content to see what users are reacting to and to keep your feeds updated. Instagram reels are a great example of how brands can have fun with their content and reach a wider audience. Other great content formats to try are infographics, stories, videos, and user-generated content (publishing pictures taken by your users).
4. Do not ignore the analysis
Even though social media is creative, it is still determined by numbers. Review your analytics to see what content is best for your audience, what times it is best to get published, and keep an eye on the number of your followers. For example, you may find that pictures with people do 40% better than those that don’t!
5. Connect with your audience through influencers
If you’re struggling to connect with your target audience, don’t underestimate the power of influencers! Find an influencer with a similar audience and values to your brand and see if the engagement metrics are positive (lots of comments are always great). Work with influencers who suit you best and reach your target audience quickly.
6. Don’t start paid posts too soon
If you don’t have a lot of posts on your feed, paid posts isn’t worth it. Don’t pay for sponsored posts and ads until you have 10+ posts on your profile. If you don’t, people won’t be able to connect with them enough and you won’t see as many people following you from your ads.
7. Maintain consistent branding
Branding is important no matter where you are! On social media, make sure you know who you are, the type of content to post, and the tone of your brand. Creating a tone of voice document that outlines your brand intentions, mission, and the person you want to portray is a great idea. Stay in tune with your branding and it will help you build connections with your audience.
Start your marketing
If you’re excited about starting your social media marketing journey, these tips should help get your profile going and attract an audience. Remember, however, that no marketing strategy is instantly perfect. There will be much more to learn, and trial and error are almost inevitable, but as long as you do your best you should see some of the benefits.