The homepage is the first impression a user receives of your website. As the name suggests, the homepage is like a home with internal pages that act like interiors. When you come across a house, it can either trap you in with perfect aesthetics, or you let it pass because it’s boring or not useful enough for you.
Likewise, users visit your website and familiarize themselves with your product / service there. Every company tries to optimize its homepage so that it belongs to the top SERPs for the relevant keywords. The important question is: does SEO even exist for the homepage?
One of items von Yoast says Homepage SEO does not exist. The user experience surpasses other factors and plays an important role. However, there are certain parameters that can be used to rank your website homepage in relation to search engine optimization.
A homepage acts as a guide for your users to take to the other pages on your website that explain your product / service in more detail.
In this article, we’ll cover what to focus on when optimizing your website homepage.
User experience, a key to better customer loyalty
Before we start, you should be sure that all of the important parameters that could improve your homepage ranking should have one thing in common: “User Experience.” A good user experience leads to better interaction with prospects while boosting your brand reputation all at once.
Think of it this way: any content, designs, images, videos, brand colors, etc. that your users remove from your website will negatively affect your brand’s growth. Believe it or not! It took several rounds to create various homepages on which we finally understood that a perfect homepage is not absolutely necessary. What matters, however, is the simplicity and message that will grab your user’s attention.
One by one, let’s examine these parameters that should be used to optimize your homepage in simple terms.
1. Seamless navigation
Nobody wants their users to get stuck on a page without knowing where to go next.
A homepage with easy navigation guides visitors to the right page with the right information and thus serves its entire purpose.
Too many links, features, and detailed information can be overwhelming for your visitor.
Make your menu categories as simple and differentiating as possible.
For examplePardot, a marketing automation solution, uses a simple format for the menu and has all the categories you need to know.
Internal page link
Add internal links to the home page and provide more detailed information on the backlink page. In this way, your homepage viewers can choose whether or not they want to know a particular function or service in detail.
Personally, I like to scan the homepage first and then go into the details if necessary. This underscores how correct and brief content plays an important role in making quick decisions and conversions.
Linking pages gives you an idea of what your home page is about. G2 adds its most important links to the footer of its homepage.
2. Explain the purpose of your company
There could be many aspects that a company would like to cover on their website home page.
However, it is important that you communicate your user’s needs and the solutions you offer.
3. Include Keywords
The homepage requires short but precise content that gets the message across to your users. Include keywords, but don’t overdo it.
Use tools like Ahrefs Keywords Explorer to search for keywords that belong to the top SERPs and to create content that contains top keywords.
Try to focus on a few keywords that align with your brand’s image and purpose. According to Business 2 Community, Adding a large amount of content of at least 400 words can improve your web ranking.
4. Optimize the header section
This is the most important element of your homepage that visitors will see. The header area of the website contains the following elements:
The headline conveys information about your brand to your users. It is recommended to use the H1 tag on your headline with some keywords that your brand is focused on. The following headings can be used for H2, H3, H4, etc. Pay attention to the representation of the page.
Note: To build more trust in your users, you can always add your awards and recognitions as these will not dominate the headline and other images if used.
5. Focus on visuals
Everyone loves visuals, including your search engine!
Add images to your homepage that convey a message or tell a story that your users could relate to.
Adding graphics to your homepage takes the overall user experience to the next level.
Check out this amazing video on the homepage of Sendinblue, a leading marketing software company.
Another great example of Hubspot with the picture on the homepage.
6. Social evidence converts more
Make your homepage visitors believe in your brand through social proofing. Show them where you are present and that you have an audience on multiple platforms.
“Your users always want to be sure that the product or service they are using trusts others. Community building has come a long way in building trust and credibility with the target audience. ”
Include social media platforms, review platforms, show off your awards and achievements that will improve your users’ understanding of the product. Don’t sit back and show the world what amazing brand your customers are.
For exampleOutbrain shows its visitors how leading brands are their customers.
7. CTA converted
Each page of the website has different types of call-to-action buttons. The context of these buttons depends on the page context.
Most of the time, a CTA button in the header area can consist of a “Register” or “Demo” button. A blog page can have a subscribe button. A CTA on the feature page can direct users to the specific feature page, and so on.
The homepage CTA should be different from any other CTA on your site. It is also recommended to follow the brand colors when choosing the CTA button that matches the theme.
Use the content to review how brands introduce CTA.
8. The page load time affects the user experience
Marketers rely on a variety of engagement marketing tools, such as: B. web pop-ups, push notifications, email marketing tools and more. By introducing these tools to websites, you will save time and resources on marketing efforts.
However, including these tools on your website can indirectly affect your user experience. The tools built into the website affect the loading time of the page. The page load time, in turn, affects the user experience.
Google indicates how bounce rates depend on the loading time of your page:
Page load time and likelihood of ricochet. Photo credit: Google
On top of that, there are more options available to measure parameters like referral traffic etc. through external tool integrations or embedding videos on the homepage for better engagement.
However, doing all of these may increase your page load time.
Make sure the tools you plan to use are loaded “Async” Code only after all elements of the website have fully loaded.
For example, Websites use push notifications as an important marketing tool to get back in touch with their users. Integrating a push notification tool into your website can sometimes increase the overall loading time of the page. Push notification tools like Truepush Loads the asynchronous code after your website has loaded all the elements. This makes it easier for websites to integrate the tool without affecting the user experience.
Homepage Optimization: To sum it up
A website needs to do homepage A / B testing to understand which design and approach are more engaging with users.
Focus on providing an “easy to understand” user experience and avoiding “information overload” all at once.
Add pictures and videos that tell your brand story with rich content.
If you keep the SEO optimized content (headers, keywords, etc.), search engines can better understand your brand and improve SERP ranks in the longer term. Avoid keyword stuffing.
If you integrate with Tools On your website, consider tools that only load their asynchronous code
after your website has fully loaded. This will not spoil the user experience, the best key for home page optimization and conversion.
Truepush is a leading push notification platform that empowers more than 25,000 companies around the world to increase customer loyalty and retention
Register now to turn your visitors into regular customers.