Facebook ad sizes change more than a Radio City rockette changes costume.

From introducing new ad formats to constantly updating the dimensions and specifications of existing images and videos, Facebook likes to keep digital marketers on their toes – and for good reason.

One in five dollars spent on digital advertising is spent on Facebook. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site – more than Snapchat (33 minutes) and Instagram (32 minutes).

If you want to reach eyeballs online, Facebook is the place to go. That means they will always find out how your ads will best attract customers.

But with all the changes, how are you going to create eye-catching ads that will delight customers?

With this handy cheat sheet, now you can!

bonus: Download a free guide This shows you how to save time and money on your Facebook ads. Learn how to reach the right customers, lower your cost-per-click, and much more.

Facebook video ad sizes

When it comes to videos, Facebook has an important recommendation for its advertisers: Design for Mobile first.

Facebook recommends uploading videos with square (1: 1) or vertical (4: 5, 9:16, and 16: 9) aspect ratios to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling closed captions).

For best results, use the following video ad specifications:

Facebook feed videos

Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video ratio: 4: 5
Video file size: max. 4 GB
Minimum video length: 1 second
Maximum video length: 241 minutes

For all types of video ads, Facebook recommends uploading the “highest resolution source video available without letterboxing or pillarboxing”. Facebook has a comprehensive list of the aspect ratios and features available for each type of ad.

Illustration of the video specifications of the Facebook feed

Use MP4, GIF, or MOV format with a maximum file size of 4GB and a maximum length of 241 minutes.

Facebook instant item videos

Screenshot of a Facebook Instant Article videoSource: Facebook

resolution: at least 1080 x 1080 px
Video ratio: 9:16 to 16: 9
Video file size: max. 4 GB
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook in-stream videos

Example of a Facebook in-stream videoSource: Facebook

resolution: at least 1080 x 1080 px
Recommended video ratio: 16: 9 or 1: 1 (but supported from 9:16 to 9:16)
Video file size: max. 4 GB
Minimum video length: 5 seconds
Maximum video length: 10 minutes (limit may vary depending on the destination)

Video ads on the Facebook marketplace

Screenshot of a Facebook Marketplace video adSource: Facebook

Recommended: Highest available resolution (at least 1080 x 1080 px)
Video ratio: 4: 5 (but 9:16 to 16: 9 is supported)
Video file size: max. 4 GB
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook Stories Ads

Example of a Facebook Stories adSource: Facebook

Recommended: Highest available resolution (at least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file size: max. 4 GB
Maximum video length: 2 minutes

Facebook video feeds

Example of a Facebook video feed adSource: Facebook

Facebook video feeds are different from in-stream videos and Facebook videos that you see in your news feed. When a user clicks on a video in their feed, that video opens in a player with other video feeds underneath. These ads appear in these video feeds.

Recommended: Highest available resolution (at least 1080 x 1080 px)
Video ratio: 4: 5 (16: 9 to 9:16 supported)
Video file size: max. 4 GB
Minimum video length: 1 second
Maximum video length: 240 minutes

Facebook image ad size

Your customers want to see what they are buying before they buy it.

So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably those that showcase your product or brand in a unique and eye-catching way.

But designing image ads for Facebook can be tricky. Different ad goals (newsfeed, messenger, right column) and ad formats (mobile, desktop) sometimes require different ad sizes. Now, with Facebook’s ad manager, you can even upload different images for different ad formats and preview how an ad will look before it goes live.

For best results, use the following image ad specifications:

Facebook feed images

Example of a Facebook picture adSource: Facebook

resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio: 1:91 to 1: 1

For all image ads, Facebook recommends that you upload “the highest resolution image available” in .JPG or .PNG format, cropped to a supported aspect ratio.

Pictures in the right column of Facebook

Screenshot of an ad in the right column on FacebookSource: Facebook

relationship: 1: 1 (1.91: 1 to 1: 1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
resolution: at least 1080 x 1080

Remember that advertisements in the right column are purely a desktop format but can also appear in other areas of the website.

Facebook Instant Article Images

Screenshot of a Facebook Instant Article adSource: Facebook

maximum file size: 30 MB
Aspect ratio: 1.91: 1 to 1: 1
resolution: at least 1080 x 1080 px

Images of the Facebook marketplace

Screenshot of an image display on the Facebook marketplaceSource: Facebook

maximum file size: 30 MB
Aspect ratio: 1: 1
resolution: at least 1080 x 1080 px

Facebook stories

Facebook picture display in Facebook StoriesSource: Facebook

If you’re using a still image in your Facebook Stories ad, Facebook recommends that you keep about 14%, or 250 pixels, “free of text and logos” at the top and bottom of your image. This prevents it from being obscured by tools like calls-to-action and your profile icon.

maximum file size: 30 MB
Aspect ratio: 1: 1
resolution: at least 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB

Facebook search results images

Example of Facebook search result adsSource: Facebook

resolution: at least 1080 x 1080 pixels
Aspect ratio: 1.91: 1
Minimum image width: 600 pixels
Minimum image height: 600 pixels

Facebook carousel ad size

GIF of various sizes of Facebook carousel ads

Carousels allow you to present up to 10 pictures or videos in an ad without the user having to navigate to a new page.

Carousels can appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, the Facebook Marketplace, the Facebook Audience Network, and the Facebook Messenger. But all carousel formats use similar image and video specifications.

Facebook feed carousels

Screenshot of Facebook feed carousel adSource: Facebook

resolution: at least 1080 1080 pixels
Maximum image file size: 30 MB
relationship: 1: 1
Minimum number of cards: 2
Maximum number of cards: 10
Data types: PNG, JPG, MP4, MOV, GIF

Facebook carousels in the right column

Screenshot of Facebook feed carousel adSource: Facebook

resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
relationship: 1: 1
Minimum number of cards: 2
Maximum number of cards: 10

Facebook Instant Article Carousels

Screenshot of a Facebook feed instant item adSource: Facebook

resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
relationship: 1: 1
Minimum number of cards: 2
Maximum number of cards: 10

Carousels on the Facebook marketplace

Screenshot of an image display on the Facebook marketplaceSource: Facebook

resolution: at least 1080 x 1080 px
Maximum image file size: 30 MB
relationship: 1: 1
Minimum number of cards: 2
Maximum number of cards: 10

Facebook Stories carousels

Screenshot of a Facebook Stories carousel Source: Facebook

The expandable carousel allows you to showcase three images in a single ad in Facebook Stories. When a user gets to your story, they’ll have the option to tap the card and see two more cards.

resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Recommended ratio: 1: 1
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum number of cards: 3

Facebook search results

Screenshot of a Facebook search result displaySource: Facebook

resolution: at least 1080 x 1080 pixels
Maximum image file size: 30 MB
Maximum video size: 4GB
relationship: 1: 1
Minimum number of cards: 2
Maximum number of cards: 10

Facebook Collection Ads Size

Collections are a type of ad that makes it easier for users to browse and purchase products directly from the Facebook feed. A collection usually contains a cover photo or video followed by several product images.

You can choose to have your video play automatically when a user scrolls through your collection. Clicking on the video will open up Instant Experience, a full screen experience that drives traffic straight to your product pages. You can add buttons, carousels, photos, text, and videos to Instant Experience ads. The video and audio will play automatically as you scroll past them in the app.

Facebook feed collections

Screenshot of a Facebook feed collection adSource: Facebook

The first media asset in your instant experience is the cover photo or video that appears in your collection ad.

All vertical images can be cropped to a maximum ratio of 1: 1.

resolution: at least 1080 x 1080 pixels
Maximum aspect ratio: 1: 1
Data types: JPG, PNG, MP4, MOV, GIF
Maximum image file size: 30 MB
Maximum video file size: 4GB

More Facebook advertising resources

The art of Facebook advertising is more than just sizes and specifications. Here’s what you need to know to create a truly successful campaign:

Get the most out of your Facebook advertising budget with AdEspresso by Hootsuite or Hootsuite Ads. Both are powerful options that make campaigns easy to create, manage, and optimize.

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