With the nation less than two weeks away from the most important elections in generations, there is no shortage of challenges for the United States. Because of this, some of the country’s most creative marketing directors and artists are making sure that young Americans can vote for these elections …

Not turned off by the problems of the nation.

A recent poll of 18-29 year olds by the Harvard Kennedy School Institute of Politics (IOP) found that young voters’ interest in the elections is the highest since the 2008 election. In the poll, 63% of respondents said they “will definitely vote” compared to 47% in the same period leading up to the 2016 presidential election.

In a statement released in connection with the study, Mark Gearan, director of the Institutel, shared some perspectives. “More than 15 million young Americans have turned 18 since the last presidential election. The Gen Z generation faces a once-in-a-lifetime experience of a global pandemic, economic instability and racial reckoning. “

Despite the apparent enthusiasm and ubiquitous message about the importance of voting, many groups leave nothing to chance. Several major national voting initiatives have worked for months, if not years, to mobilize young voters, and initiatives by leading athletes and artists have also joined the fight. But it could actually be grassroots and peer-to-peer initiatives that could have the greatest impact on mobilizing young voters in the final weeks of the election.

Take the 99 problems for example.

Over the summer, a cross-industry group of senior marketing managers and content creators launched a new mock-up that plays the Jay-Z song of the same name, empowering young adults to create and share content to inspire young voters In the election, these choices turn out to be and vote for change. The campaign leadership, made up of a wide variety of content creators, digital developers, multimedia storytellers, and marketers, aims to bring campaigns to life designed to encourage young people to register and vote.

The initiative, which has developed eye-catching digital content for young voters to share with their peers, is an effort by some of the country’s leading creative forces to use their talents to promote civics, not trade. The group recently launched a TikTok virtual house – “The House of Us” – that focuses on inspiring other creators on the popular social media platform to join the battle.

The 99 Problems, an initiative launched by a team of developers across America, was recently launched … [+] an attempt to activate youth voting in the 2020 elections.

Photo Credit: The 99 Problems

Michael Akiko, one of the founders of the group and former head of A&R at UMG Africa, explains the group’s urgent motivation to act. “I think we were all just tired of being sick and tired. If there was ever a time to put your money where your mouth is, it is now. This is the most important choice in our life, ”said Akiko. “The 99 Problems are not a group of speakers, we are a group of doers. Radical benefactors, to be precise. “

Marie Roche, another co-founder and founder of Realist Ventures, added: “The group is not just focused on the upcoming elections. We also have a longer-term vision of engaging young voters and Generation Z leaders to inspire their peers to take part in civic action. “

“In 2016, Trump used social media to bully his way into office based on lies and half-truths,” added Katie Longmyer, a former WeWork executive and a co-founder of The 99 Problem. “Part of our raison d’être d ‘This time around it’s about bringing honesty and truth back to social media, and working with young idealistic creators is the best way to do that.”

Despite recent headlines about social media platforms causing misinformation about the elections, the team behind The 99 Problems believes that social media can be used to deliver rich messages of civic engagement, especially for the digitally born Gen Z. . Voters. Current data also support their belief.

In a recent poll conducted by Pew, eight in ten Americans said that social media platforms are very (31%) or somewhat (49%) effective at making the public aware of political or social media over the summer, according to the US adult survey to raise awareness of social issues. A similar proportion (77%) feel that these platforms are at least somewhat effective in creating sustainable social movements. The same study also found that there is a difference between political affiliations in terms of how they view social media’s ability to influence civic change. The Pew poll found that 87% of Democrats ages 18-29 say social media websites are at least reasonably effective for raising awareness, compared to 76% of Republicans of similar ages.

The 99 problems are not alone when it comes to using the power of creativity to mobilize different target groups for voting. The AAPI Civic Engagement Fund, an organization focused on promoting a culture of civic participation in the Asian-American and Pacific Islander communities (AAPI), recently launched a voting initiative in partnership with Culture Surge for one of America’s fastest growing populations started. The project includes 13 commissioned digital artworks by various artists who specifically created art to encourage the AAPI community to vote.

Photo by Sonia Rao

Music artist Sonia Rao, a former contestant on NBC’s The Voice, dubbed Buzzfeeds Asian … [+] American Artist to Watch wrote a powerful anthem called “Louder” for the AAPI Civic Engagement Fund’s Vote Together initiative.

Photo credit: Jen Rosenstein

Music artist Sonia Rao, a former contestant on NBC’s The Voice, dubbed Buzzfeed’s Asian American Artist to Watch, wrote a powerful anthem for the project called “Louder”. The video of the song, directed by Jen Rosenstein, also includes photos of 40 well-known AAPI executives.

“Artists and musicians understand both the power of creativity and the power of community. Voting is one of the ultimate expressions of the two – if we vote together, we can build our country together. That’s why it’s important that we make our voices heard – that’s what Louder is about, ”said Rao.

By sharing content that is accessible and engaging, the directors of The 99 Problems and AAPI Civic Engagement Fund hope they will encourage greater peer-to-peer engagement for the importance of voting among college students as well.

Josiah Walker, a student campus director at the University of Michigan, is also part of the diverse team at The 99 Problem and is clear about the power of youth voting. “Young adults represent the largest potential constituency in this election. So if we really wanted to shape the election, we can help by putting Gen Z in the best position to mobilize our peers at the Poles by writing messages that resonate with students who may not be voting tend.

Jesse Stollak, co-founder of 99 Problems, added: “Ultimately, we all believe that our collective experience, skills and network provide us with the opportunity to inspire and mobilize young voters.

So will they?

Without a doubt, the 2020 election was filled with many twists and turns and tremendous uncertainties about what’s next. One thing is certain, however. With groups like 99 Problems creatively influencing a new generation of adults to engage in politics, there will still be a large number of problems America faces after November 3rd …

The turnout of young voters will not be.