Top line

After becoming an unexpected hit in 2018, the insanely catchy children’s tune Baby Shark became the most watched video on YouTube on Monday.

Hogi, Baby Shark and Pinkfong perform during “Pinkfong Baby Shark Live!” presented by Pinkfong at … [+] Kings Theater on November 8, 2019 in Brooklyn, New York.

Photo by Taylor Hill / Getty Images for Baby Shark

Key factors

Baby Shark has now received 7.04 billion views, beating Luis Fonsi and Daddy Yankee’s global hit Despacito.

Although originally uploaded in 2016, the song gained popularity in 2018 and became almost inevitable for families and the parenting curse everywhere.

At its peak in January 2019, the song peaked at # 32 on the Billboard Hot 100 and even spawned a live concert for children, Baby Shark Live!

The popularity of the viral hit is a mystery, but the video’s simple dance moves, cute characters, and catchy lyrics made for an especially healthy social media challenge, #BabySharkChallenge, which first went viral in Asia and then spread to the rest of the world .

Crucial quote

“Without the love and support of fans around the world, Baby Shark’s new record would have been impossible,” said Min Seok Kim, CEO of SmartStudy, in a statement. “We are very honored by this record and will continue to focus on delivering quality entertainment beyond the digital platforms.”

Key background

Baby Shark was taken in by South Korean education company Pinkfong, a subsidiary of South Korean giant SmartStudy. Nobody knows who originally wrote the lyrics, but they came about as a popular summer camp campfire chant that is now believed to be in the public domain.

tangent

The five most viewed YouTube videos are rounded off by Ed Sheeran’s Shape of You, Wiz Khalifa and Charlie Puth’s Paul Walker tribute See You Again, as well as an episode of the Russian children’s animation series Masha and the Bear.