Boost Your Numbers: Build a Professional YouTube Community
from Adam | October 7, 2020
YouTube is a powerful tool for marketers, businesses, governments, and individuals around the world. Influencers use YouTube to attract, entertain, and educate. For entrepreneur George Papazov, founder of TRADEPRO Academy, the website is not only a tool to share his tips and training materials for day traders with current students, but also a way to grow his business by attracting new students as well.
As with most social channels, building a following on YouTube can be done organically by creating quality content and distributing it widely. It can also be generated with paid marketing and advertising dollars, which can be a huge investment in the long run. For small business owners like George Papazov, organic following is the only solution available.
Papazov founded the TRADEPRO Academy in 2012 to inspire, train and empower traders and investors. Today he has 39,000 YouTube subscribers who follow him daily for stock updates, breaking market news, tips, and more. He broadcasts live content daily and his most popular video training tutorials include the TradingView tutorial and the use of Fibonacci retracements.
For businesses looking for a younger demographic, YouTube is a huge global platform. Papazov explains, “As of 2010, viewers between the ages of 18 and 24 spent 60% less time in front of their televisions, but exponentially more time in front of their computers and mobile screens.”
YouTube viewers are savvy content consumers and have a million channels to choose from. That makes organic growth of a YouTube fan base as successful as Papazov without paid marketing dollars a daunting task. To start with, Papazov set a goal of 1,000 YouTube subscribers as a solid foundation for building it. To get there, he created a detailed content plan and followed it to create a consistent amount of regular, high-quality content that his followers now rely on. As an educator, his message fits perfectly with the quick, snappy sections that YouTube takes to generate a large number of views.
Papazov also relied on audience feedback to introduce new topics, content models, and schedules as his audience grew. Listening to its subscribers, making changes to improve its content, and giving its viewers what they are looking for has helped it maintain a constant growth path. For new YouTube content creators, he offers the following tips:
- For search optimization, name your videos by deciding which terms to use to search for similar content. For example, instead of the production date, add a catchy title like “How do I start investing in stocks?” In addition.
- Improve your search results with an SEO optimization tool specifically for videos like TubeBuddy or VIDIQ
- Do your own keyword research to find high volume, low competition keywords for your content area
- Collaborate with other influencers across YouTube channels and cross-post on other channels to reach new audiences
- NEVER buy followers, views, or clicks – YouTube will find and delete fake subs, which will do more harm than good to your entire channel in the long run
Papazov’s main lesson might be, “Remember, followers are not the same as customers. You can have 200,000 followers and be broke if none of them want to spend money on your product offering. Because of this, it is important to have a plan on how to monetize the channel before you start investing the time and effort in it. ”