Circle K, a global convenience store chain, named GroupM’s MediaMom as a globally recognized media agency that will act as the company’s sole partner in the US, Canada and Europe.
MediaCom will be responsible for media planning, global and regional media strategy development, integrated media advice and purchasing, consumer insight and measurement. The appointment comes after an extensive six-month review process involving 18 agencies. It is the first time that Circle K has consolidated its media planning and strategy with an agency worldwide.
“We’re thrilled to be working for Circle K worldwide,” said Fou Brown, MediaCom’s global account director for Circle K, in a statement. “We have built a committed team that can fully concentrate on the needs of their company and looks forward to making our contribution to the company’s success.”
According to data consultancy COMvergence, Circle spent around 90 million US dollars on media worldwide last year, including around 58 million US dollars in the USA.
The appointment marks the second notable account gain for MediaCom in October when Uber consolidated its global media account with MediaCom earlier this month. Duracell named MediaCom a globally recognized media agency back in May. This month, Stephen Allan stepped down as MediaCom’s global CEO after 12 years, followed by global CCO Nick Lawson.