Empathy, creativity, and connectivity will trigger purpose-built experiences in 2021, according to Chief Marketing Officers (CMOs)

PAN Communications’ fourth annual forecast report was based on interviews with prominent CMOs and senior marketers such as Larry Kim of MobileMonkey and Michelle Engle of Valassis.

An infographic (below) examines key takeaways from the interviews, including why seasoned marketers believe emotions, ingenuity, and viewpoints are critical to success this year.

The piece also explores why two popular catchphrases from the last few years – “data” and “agility” – could play a role in 2021 more than ever.

Take a look at the infographic: