This is my complete guide to content marketing in 2021.
In this brand new guide, you will learn:
- How to Promote Your Content
- Content formats that are currently working
- The top content marketing trends in 2021
- New strategies for creating content
- Lots of advanced tips, strategies, and techniques
So, if you want to get more traffic from your content this year, you’re going to love today’s guide.
Chapter 1:Double the video content
Is video really “the future of content marketing”?
In fact, the number of companies using video as part of their marketing has increased by 38% since 2017.
And 72% of consumers say they now “prefer” video to text-based content.
So, if you’re starting out with video marketing or want to double up on what you’ve been doing, this chapter is for you.
In this chapter, I’ll share with you some tips and hints I’ve learned from producing hundreds of hours of video content.
Chapter 2:Email is making a comeback
Chapter 3:Scale your content marketing
In 2020 I published more content than ever before:
- 300,000 words of blog content
- 12 YouTube long form videos
- 3 new flagship courses
- 27 Email Newsletter
How did I produce so much content?
Use the exact strategies that I will tell you in this chapter.
Chapter 4:Publish the content of “Be The Source”
Would you like more traffic from your content marketing in 2021? Check out the contents of Be The Source.
“Be The Source” posts are research-backed content that contains new, interesting data.
(Data bloggers and journalists can quote in their articles.)
In fact, BuzzSumo states that 74% of people who published original research content say it helped them get more traffic.
So, if you’re looking to get more links, traffic, and approvals from your content marketing, this year is the place to check out Be The Source Content.
And in this chapter, I’m going to walk you through the lessons I’ve learned from publishing A TON of Be The Source posts over the past several years.
Chapter 5:Jump to new topics
Epic content is a way to make your content stand out.
Here’s one more thing: Jump on new topics before they take off.
The question is, how do you find growing trends that will emerge?
And when you find one, what should you do next?
That is exactly what I want to cover in this chapter.
Chapter 6:Create more epic content
More content is published now than ever before.
This makes it REALLY difficult for your content to stand out.
According to this industry study, 94% of online content has NULL external links.
So: How will your content be perceived in 2021?
Epic content is exactly what it sounds like: it’s content that is so big and detailed impressivethat it can’t help but get attention.
In this chapter, I’ll show you how to use this approach in your digital marketing campaigns.
Chapter 7:Content Repurposing 2.0
Content reuse is a great way to grow your content marketing without starting over every time you want to create something new.
(Because of this, content repurposing is a hot trend in content marketing right now.)
People’s standards for content have risen MUCH in recent years.
That means you can’t just read an article into a microphone and give them a day of calling.
This chapter shows you how to use content reuse as part of your content strategy in 2021.
Bonus chapter:Content Marketing Tactics for 2021
Let’s wrap up this guide with a handful of super actionable content marketing tactics for 2021.