Dan Lok, King of Closing Shares How to Close a Deal on Social Media
Social media is now an online marketplace that can focus on both sales and marketing. Dan Lok, King of Closing, is familiar with all types of business negotiations. Social media is just the newest platform to explore digital persuasion.
What is the difference between social media marketing and social media sales?
Social media spans many channels on a global scale. Basically, every platform has one thing in common: a society.
By interacting with interactive users, social media marketing can determine exactly which audience would respond to what type of engagement. Social marketing is the process of creating and sharing content on social media platforms like Instagram or Facebook. The content can include blog posts, videos, status updates, and more. The main difference between social media marketing and social media sales is how the company interacts with potential customers.
Social media marketing metrics include:
- Lead generation
- Call to action
While a sale is the ultimate goal, social media marketing focuses on all of the details that come to this point. These details include how you get people to the website and how you keep them there. Although revenue generation is the primary goal, the marketing activity includes content that is not directly related to the specific product or service being sold.
Social media marketing focuses on branding goals. By focusing on brand awareness and brand building, the entire company can build its own reputation. In most marketing departments, employees don’t speak one-on-one with prospects or customers. Instead, they show their efforts as an entire company.
Social media sales focuses on relationships. A social sales department is run by salespeople with face-to-face interaction. Sellers can interact directly with prospects or customers by answering questions and relating them through the platform. While a social media seller also speaks on behalf of the company, they also communicate directly with the potential buyer.
Social media sales metrics include:
- Time of purchases
- Buyer’s location
- Buyer Preferences
Digital marketing and sales can close a deal like no other platform. By using clear information and accurate data, social media can help companies of all types achieve their sales quota.
How to make a deal on social media
Closing a deal requires emotional intelligence. Social media is all about relationships and how to present a service or product in a way that is unique to the individual. To be successful at this, social media marketing and sales teams need to feel authentic about a company’s intentions and services. Dan Lok integrates multiple approaches into closing a deal, be it in an office or through social media platforms.
When using social media sales, a seller needs to know how to communicate in engaging ways with another. Some social media users may expressly express concern about a service or ask if a product is right for them. For all potential customers and customers who do not approach the store, a salesperson must initiate the conversation.
The first step in online social engagement is to develop interest. This can be done through marketing or sales. Freebies, contests, and quizzes are one way to generate engagement. Blog posts and videos are another way to go. Interactive marketing with questions and site communication is often more interesting. When internet users can showcase their uniqueness and contribute to the business process, they usually feel more invested.
Once a prospect or customer shows interest, the process of doing business can begin. This seems like a simple interaction. If they’re interested in the product or service, have shown that they want to pay for it, and are minutes away from a transaction, the deal is basically closed, isn’t it? Not necessarily.
Many social media users may have concerns about buying something before actually closing a deal. Social media, in particular, allow internet users to take a break before buying a product or service. Since most financial transactions cannot be conducted through social media, a prospect or customer will have to switch to an additional website that will take them away from social media.
Have online options
In order to successfully complete a deal through social media, it is advisable to have an online option to purchase the goods or services. Switching from interacting with social media to using the phone can feel uncomfortable, especially for those who use social media primarily as a form of communication.
By finding the right payment platform, you can migrate the social media user to sell. This process can be one of the most difficult. Posting links or automatically redirecting to the site can postpone the transaction. Once a seller has been in touch with the prospect or customer, they may be able to guide that person through the buying process. This is one of the reasons authenticity and trust are so important in closing a deal.
The end is not the end
On social media, the transaction is not necessarily complete even after the purchase. Depending on how the transaction was made and how the deal itself was done, many users check the deal online. This can be extremely beneficial for certain businesses. A review can be published directly on a social media account or on a dedicated page. Since word of mouth is still one of the best ways to build business, relationship building can have an impact on any business. When implementing a social media closing strategy, it’s best to have everyone on board. According to Dan Lok, a well-designed plan creates trust and success.