When trying to implement a successful earned media strategy, it is extremely beneficial to align a company’s marketing and communications teams.

However, more than half of marketing and communications leaders say their company’s earned media efforts are not closely aligned.

This separation starts with priorities: communications managers say earned media are the least resourceful, while marketing managers say owed media are the fewest resources.

How can this gap be closed?

A recent infographic (below) from the CMO Council examines why marketing and communication are often displayed on different pages for media earned, and how the two functions can be merged.

Take a look at the infographic: