The average CPM for advertising delivered through Facebook Ads Manager has risen steadily since March, according to recent research by Social Insider.
The report is based on an analysis of campaigns from 3,887 accounts published between January 2019 and August 2020 via the Facebook Ads Manager, which serves units in Facebook, Instagram, Messenger and the Audience Network. The advertisers included in the study were in locations around the world and spanned a number of industries.
The average CPM in August 2020 for the ads examined was $ 5.31, down from $ 4.54 in January but less than $ 6.91 in August 2019.
The average CPC for the ads examined was $ 0.43 in August 2020, a slight decrease from $ 0.49 in January 2020.
The average click-through rate (CTR) in August 2020 for the ads examined was 3.01%, which is 3.16% as of August 2019.
The most common goals for the ads included in the study were conversions (26.94% of the ads examined), post engagement (24.19%), and link clicks (22.64%).
About research: The report is based on an analysis of 250,162 campaigns published via 3,887 accounts via Facebook Ads Manager between January 2019 and August 2020.