Facebook is expanding its Messenger API to support Instagram messages, so developers and businesses can integrate messages from Instagram into other business applications.

The company added that the new Messenger API, now available in closed beta, supports automated responses on Instagram for the first time. The company opened the messenger platform to bots back in 2016. Now it wants to speed up response rates on Instagram by allowing businesses to preconfigure automatic responses to some of their most common incoming requests.

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Facebook has tried in the past few years to combine its various features, including Messenger, WhatsApp, and Instagram. Last month, the company announced a major milestone in that movement when it began giving Messenger and Instagram users the ability to message each other. While the Messenger API itself doesn’t support cross-app communication, this latest addition will make Instagram more on par with its Messenger counterpart in terms of its usefulness as a business communication platform.

Above: Instagram messages for business

Instagram has come a long way since Facebook won $ 1 billion for the purchase of the photo sharing app in 2012. With well over 1 billion users, Instagram is an attractive proposition for companies looking to increase their engagement and sales. In fact, Instagram has long been home to myriad of tools for businesses and has grown into a standalone e-commerce platform where consumers can discover and buy goods from retailers.

By opening the Messenger API for Instagram, businesses can tell about the applications they use as part of their daily workflow, such as: B. CRM systems (Customer Relationship Management) to access the conversations of your customers. This means that messages from a customer can, for example, be displayed alongside their order history.

The updated Messenger API is currently available as part of a beta program with select developers and companies such as Adidas, Amaro, Glossier, H&M, Michael Kors, Nars and Sephora.

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