Joshua Weissman has become a YouTube star and recently posted a video on how to do Thanksgiving … [+]
This is the time of year when Americans are likely to think too much about food and this is music for Joshua Weissman, who lived for food all his life. At just 24, he’s already become an influential cookbook author, food blogger, and lawyer. His story comes from a long line of family chefs and is similar to other people who work with food professionally. In his case, however, he has also used social media platforms and is active on Twitter (@therealweissman), Tik Tok (@flakeysalt) and Instagram (@joshuaweissman) to get his message across to the masses about food.
“My whole family is full of passionate and experienced cooks / bakers,” explained Weissman. “My mom started me cooking when I was three and it really grabbed me when I was five. From then on I was very focused on getting very good at it.”
He launched his YouTube channel in February 2014 and now has more than 3.1 million subscribers. Weissman even offered a way to cook an entire Thanksgiving meal that served 10-15 people for $ 35 or less.
Since launching his channel, he has become one of the hottest cooking sensations on the platform, saying the channel allows him to share his store of food knowledge with his followers.
“I knew I had a unique point of view and a big reason for my passion is that I often want people to have as much fun as I think about food, taste it, or learn it as I do. It comes from you Urge to share and also to teach, “added Weissman.
While he’s already become an entrepreneur, chef, and content creator, YouTube has allowed him to go further.
“The funny thing is that my main goal has always been to be able to control my path,” Weissman explained. “I know what I want in life and what is important to me. That’s why I always had a very high sense of urgency to work for myself even before I even work. As soon as I saw that I was in one, I was both A good place professionally and financially and immediately made the jump without fear, I knew it was time to move.
“I learned that I have more mental and physical stamina than most people, and that the greatest controllable factor in anyone’s success is their ability to work,” he added.
Reach a wide audience
The native Californian wrote his first cookbook when he was only 17 years old. The Slim Palate Paleo cookbook offered not only delicious recipes, but healthy food too – which helped him lose weight while sharing his love of food.
YouTube has allowed him to connect with his followers in ways that a book alone cannot offer. So much so that he quit his job at a large restaurant to keep track of his YouTube channel time.
“I’m a tall person,” remarked Weissman. “I definitely have my problems with humanity like everyone else. But social media is the greatest form of human connection I’ve ever experienced in my life. Not only has it helped me connect with people on a personal level, but it only helped me. ” Understand people on a really empathetic level. At the risk of sounding cheesier than a bucket of popcorn, we all need a little more empathy and love for one another. So yeah, I think the best way to interact with an audience would be social media without a doubt. “
Social media also helped him work on his next cookbook.
“All I do every day is a constant analysis of what I can do to add value to people. Interacting with my homies on any social platform, email, or even letter has a huge impact the way I write my book, “Weissman explained. “I’m writing a book that is tailored directly to people’s needs. Plus a bit of my own selfish creative direction.”
The role of technology
One of the factors that may have helped Weissman – as well as other chefs and cooks on YouTube – played a role was the advent of smart TV. While tablets are easy to bring into the kitchen, they’re not the same as the TV that adorned the countertops for ages.
With the built-in YouTube, Weissman and other social media chefs are brought straight to the kitchen – much like Julia Child and Graham Kerr connected with the audience.
“Media consumption on the Internet has become so normalized and widespread that it is inevitable that we will have access on every single device that connects to the Internet,” said Weissman. “People will find their favorite way to watch based on their habits, but even so, I absolutely believe it helps because it is a more universal way to enjoy any form of media.”
2020 will also be the year that more and more people turned to YouTube for the life of the Covid-19 pandemic. And with many restaurants closed or food restricted, there has been an increase in those who don’t just want to open a can or have another microwave meal, which has sparked new interest in actual cooking.
“The pandemic has forced people to cook from their reliance on other sources rather than their own ability to feed themselves,” Weissman noted. “It’s had a massive impact on how people approach food and I think it can help create a healthier view of cooking at home. But also support these restaurants; they definitely need it now.”
This is very true as Generation Z reaches adulthood, and shows that they’re more interested in cooking than the Millennials or Generation X, who were happiest to order from menus. As a member of this generation, Weissman believes that others his age will embrace the joy of cooking.
“I do that massively. They are more interested and know about food and drink. You can see that it is reflected in popular culture, you see more children cooking. It’s like a sling effect that changes depending on the generation of all previous ones Generations come from convenience. “
Far from being over the top
For Weissman, who said that nothing is better than a beautifully cooked steak and some sourdough bread, he’s just getting started.
“I’m 24 years old and so proud of how far my team and I have come, but there is still a lot to do. For me it is not just a numbers game. We will of course continue to build on that.” everything we already have, but I want to add tons of new things in the world of internet and traditional media. The list goes on and on. It feels like I’ve really only just started. “