Soft toys of the Baby Shark characters from the Pinkfong brand by SmartStudy Co. will be on display at the … [+] The company’s store in Seongnam, South Korea, on Monday, January 21, 2019. The South Korean company behind Baby Shark (Doo Doo Doo Doo Doo Doo), the one-and-a-half-minute song about a shark family, is now trying to build success by expanding its child-centered approach Entertainment business. Photographer: SeongJoon Cho / Bloomberg

© 2019 Bloomberg Finance LP

2020 will in no way be considered a “very good year”. Regardless of who will ultimately win the presidential race, the country remains more divided than ever. Worse still, the Covid-19 pandemic is showing no sign of going away and in all likelihood a bad second wave could hit – if we’re not already at it.

For those tired of bad news, now may be the time to log out of Twitter, stop arguing on Facebook, and maybe watch some light-hearted videos on YouTube.

While it might be easy to get back in tune with Baby Shark – it became the most viewed YouTube video of all time with no repeated clicks – or finding the latest kidfluencer, there is plenty of original feel-good content. Here, channels like 5 Minute Crafts and some good news with John Krasinki could lift the mood at a time when it really is needed most.

“One of the most important things we noticed during the pandemic is how people care about positive content that can inspire creativity in their daily lives, and the growth of the 5-Minute Crafts brand is certainly indicative of this larger trend . ” “said Arthur Mamedov, COO of TheSoul Publishing.” Whether a channel is aimed at teens, adults, or a wider family audience, we’re committed to creating positive content through creativity, curiosity, or relatable humor.

Mamedov added that in the global events of 2020, the company has been focused on providing a light-hearted distraction.

“Even before the lockdown, we were determined to produce generally fun and inspiring videos that would attract viewers and generate engagement,” he suggested, saying that the pandemic has fundamentally changed the way people consume digital content . “The rate of consumption has doubled this year, pushing people to watch video on their phones more than ever before. Digital content consumption has never been stable for long, and with the advent of streaming options and now a host of new ones are coming Platforms In the marketplace, this shift to social media entertainment consumption is accelerating dramatically. “

By-election, ongoing pandemic

The only thing missing from 2020 could be for the four apocalyptic horsemen to fly over us. So it makes sense that good content would do so well.

“After this election, I want to see anything that doesn’t upset me,” admitted technology industry advisor Lon Safko, author of the Social Media Bible. “Could 2020 suck more than it has? At least the near-Earth asteroid 2018 VP missed us on election day.”

It is human nature, said Safko, to turn to the lighter tariff, especially since social media has become anything but social in recent weeks.

“All animals, and humans in particular, are hard-wired to care for large-eyed, large-headed miniature replica creatures, whether or not they are the same species,” he added. “Humans tend to anthropomorphize or impart human traits to almost anything, from stuffed animals and their cars to Siri and Alexa to naming sailing ships and hurricanes after women.”

Try something different

It’s easy to see that videos like The Try Guys trying to make a dress without instruction might be a necessary distraction right now.

Still, it has remained Baby Shark, which is still popular on the video sharing platform.

“I’m a little amazed that the Baby Shark is attracting this attention, but maybe it’s because of its connection with children and its innocence,” said Charles King, technology industry analyst at Pund-IT.

“This could be a balm to a very stressful year for many,” added King. “It’s also a lot less liver damaging than some other nifty drugs I can think of.”

The international dance music video “Aya” by the South Korean girls’ group Mamamoo is also quickly available. Since debuting on November 3rd, the video has been viewed more than 12.2 million times and shows no signs of slowing down.

While not a baby shark, it has received nearly 68 million views for Ariana Grande’s “Positions” since it premiered on October 23rd. However, it is also worth considering that “Positions” with 44.3 million subscribers could underperform – as the numbers suggest, this is significantly less than two views per subscriber.

Perhaps this is a case where its political issue is just too close to the breaking news at the moment, which makes it far less than carefree getaway fares.

With nearly 330 million views, it’s the election results that beat anything else, suggesting that some viewers may not be looking for fleeting content. With that in mind, Baby Shark might be the way to go.

“The ‘realistic baby shark’ video is so cute,” added Safko. “People in America have reached their saturation point with bad news. We all need to feel good about something, we need something that gives us hope for the future, and babies do that for us. Even if they’re just fake rubber shark babies I recommend everyone to go to YouTube and watch funny baby videos until we get down to endorphins. Then take a deep breath, smile, and stop watching the news. “