Lee Hirsch, Creative Director of Local Voices and Emmy Winner, Director of the Documentary, BULLY, … [+]
Local voices / provided
If you’ve posted a political ad this election season, you’re not alone – some experts have pegged political advertising spending at $ 7 billion in 2020.
However, in an election campaign aimed at potential voters, TikTok was not traditionally used to achieve a 93% completion rate.
Between October 15 and October 26, Local Voices, a small democratic PAC, worked with inMobi to deliver 1.46 million ad impressions on TikTok. In total, the ads were viewed more than 1.36 million times.
Lee Hirsch, creative director of Local Voices, said he envisioned the style of vertical ego ads by seeing ads in online games that he played. The ads include TikTok developers like @ matthew.goldstein and @lydiaontheleft.
“As a small super PAC with a modest budget, we concentrate on the impact. That often means getting to the voters in new and fresh ways. I always thought that the content we produce could reach more voters and give them a bit of fun and emotion in a gaming experience where the ads are often for other games, ”said Hirsch. “What we’ve seen from InMobi’s in-app audiences far exceeded the reach, completion, and click-through rates we’ve seen on any other platform. Her customer service and in-app acumen has been real and strategic, and has ensured that hundreds of thousands of young people are inspired and ready to vote in these momentous elections. “
Between October 15 and October 26, the ads targeted at voters in swing states like Wisconsin and Florida received more than 11,000 views.
“Our work with Local Voices this election season really highlights the value that in-app video advertising can bring to any advertiser,” said Abhay Singhal, CEO of InMobi Marketing Cloud. “The high completion rate of video ads that Local Voices has seen doesn’t surprise me, as we’ve long known that people hear video ads on mobile devices and really pay attention to them.”