Regardless of whether you are an SME or a company, CRM (Customer Relationship Management) tools help to efficiently manage your customer data, convert it into potential customers and increase your ROI. Here is the comparison for dominant: Hubspot vs. Salesforce
Since customer loyalty is a success indicator that has an impact on sales, the effective use of CRM tools makes it easier to increase profits in any company.
Many companies are still working with outdated CRM practices because the transition process is not easy, involves a lot of implementation effort, and is expensive to maintain.
Although they are ready to use these solutions to manage their customer database, they cannot properly integrate into their company in the first phase. The other reason they fail is because they lack a strategy and a customer-centric approach that just deals with the cold emails, reports and predicts things.
Because of this, the traditional customer journey that you created for your customer is not certain of your success. The Datacor research report shows that the ability to get deeper information about your customer is critical to 21st century CRM systems.
The customer is king
On the verge of the customer-centric era, there will be no excuse for moving to CRM solutions. Every company will implement a CRM system for both the sales and marketing teams.
All teams will use CRM software together, not only to organize databases, but also to break the data into meaningful insights and target customers with tailored campaigns and messages.
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One of the research provided by Salesforce shows that CRM software helps increase sales by 29% and sales productivity by 34%.
With the help of data-driven marketing, CRM integration increases your sales exponentially and helps you to know your customers in great detail.
When the customer is satisfied with your services and meets their needs with bespoke solutions, they will be more inclined and loyal to your company. In addition, the CRM tools offer you the opportunity to improve your customer loyalty.
The burden of proof now shows that customer data and CRM tools are fixed assets for all types of businesses. However, it can be overwhelming to find the customer relationship management tools that best suit your needs.
We have dealt with and analyzed that Hubspot CRM vs. Salesforce to simplify your tool selection. Below you will find the most important criteria that we take into account in the evaluation process:
- Core functions
- Reporting solutions
- Pricing plans
Hubspot CRM vs. Salesforce: core functions
At first glance, Salesforce and HubSpot are designed for different types of businesses and users. Hubspot CRM offers solutions for small businesses with the option of offering basic CRM for free. When you run a small business, it’s so obvious that Hubspot is the best tool for you.
On the contrary, Salesforce offers different types of functionality for all levels of the company with just a 30-day trial version. For example, you can use the tool for complex sales processes, fine-grained reports and analysis, and a more customizable dashboard.
As a learning process, Salesforce is more complex and takes more time to learn, while Hubspot is intended for beginners.
Hubspot CRM Dashboard
Hubspot CRM is really good at marketing automation, lead management and content marketing as part of inbound marketing strategies. This CRM allows you to track your current and potential customers through email marketing and social media marketing campaigns.
With Salesforce, you need to integrate different solutions like Marketo if you want to carry out these activities. However, thanks to the advanced reporting and analysis functions, you will get more information about your customers.
Both tools have in common as a structure. As with all CRM platforms, Hubspot and Salesforce make it easy to track contract management, deals, reports, and other stages of the sales pipeline. On the other hand, in contrast to Hubspot, Salesforce offers numerous customization options in the structure.
Hubspot CRM vs. Salesforce: reporting solutions
The reporting and analysis functions are the cornerstones of a successful CRM strategy. These features improve marketing campaigns, sales performance, and develop meaningful interactions with customers. It also helps to gain insights into customer behavior that is so critical to customer success.
Get more information about your customers with Salesforce’s advanced reporting and analytics capabilities. This is exactly how CRM software works for a successful sales pipeline.
Salesforce reporting process
HubSpot offers a variety of reporting options, such as: B. Business forecast reports, funnel reports, sales activity reports, waterfalls in the deal pipeline, and business change history reports.
In Hubspot, you need additional functionality for detailed reporting functions. In that sense, the tool is still not reaching the capacity provided by Salesforce.
Hubspot CRM reporting
Hubspot CRM vs. Salesforce: Pricing Plans
As with any tool selection, businesses should focus on pricing details, including total cost, upfront cost, implementation cost, price per user, billing frequency (monthly, yearly, or one-time), additional payment, and additional plugin costs.
You must be aware that the CRM system integration process requires an implementation fee as a prepayment.
Salesforce offers a 30-day trial option and offers monthly user plans. The prices for options paid annually can be found below:
- Essentials – $ 25
- Professional – $ 75
- Company – $ 150
- Unlimited – $ 300
Salesforce pricing plans
Hubspot CRM offers free CRM tools for small businesses. The prices for paid plans are as follows:
- Starter – $ 50
- Professional – $ 500
- Enterprise – $ 1,200
When it comes to price comparisons, Hubspot and Salesforce are completely different. Hubspot’s pricing plan is suitable for small businesses with its free package. However, if you plan to implement additional functionality, the price will be a lot higher than Salesforce.
Although there is an upfront fee for Salesforce, be aware that Hubspot CRM will become more expensive with additional features.
Hubspot CRM vs. Salesforce: Integrations
By building a CRM with marketing automation, you can create a constant workflow for your business. By integrating all of the software you use into your CRM system, your goals will be achieved.
At this stage, marketing and sales teams should work together to feed themselves and focus on the same KPIs.
With Zapier you can generate automated workflows for Hubspot and Salesforce. Both have an easy integration process with other tools like Mailchimp, Ad Manager, etc.
It is important to consider the alternative option to simplify the tool selection process. One of the best alternatives is Copper CRM, which is specifically designed for GSuite users.
Compared to Hubspot and Salesforce, Copper has a special feature: Zero Data Entry. This feature allows you to get your prospect’s contact details, social profiles, and company information.
Copper also offers industry-based solutions such as CRM solutions for digital agencies that are different from other CRM tools.
In terms of integration, Copper has advanced integration with Google Apps that allows you to manage your sales process in a unified way.
Like Hubspot CRM, copper is the best choice for small businesses that have basic CRM needs.
In conclusion, Hubspot CRM and Copper are the right choice for you if you want to first try one of the CRM tools at a reasonable price. However, if your business needs additional functionality or a more customizable CRM, Salesforce is a better choice. However, Hubspot is the winner of an easy setup, freemium version, and best for beginners with no comparison.
Once you’ve figured out which are performing the best, you can also explore an exclusive customer journey mapping for your business with the experience you are about to have.
In addition to this comparison, there are numerous CRM tools available that you need to look at for more information about the ecosystem.
Clearly, companies should be using an established CRM solution to understand the customer and share custom messaging with more loyal customers. When it comes to which tool fits your needs, you need to look at its features and budget to choose the best one for your business.