It’s no secret that the Google search engine tries to deliver quality content to its users. However, it can be challenging for marketers to determine exactly which signals are “good quality” for their algorithms.

Fortunately, Google gave some insight in 2019 when it stated that when assessing quality, its internal reviewers look for three key elements on three sides: expertise, authority and trustworthiness (EAT).

Understanding what EAT is and why Google prioritizes it can help marketers increase SEO effectiveness and make their search efforts more consistent.

An infographic (below) from Spiralytics explores the fundamentals of EAT and how to create content that has these three important properties.

Take a look at the infographic: