In response to George Floyd’s death nearly a year ago, companies began issuing statements not only condemning the murder of Mr. Floyd, but also recognizing and condemning institutional racism in America. Many of the early statements were powerful and straightforward, and those that were not rightly criticized as check-the-box exercises forced some companies to make follow-up statements with more teeth. In addition to pledging support for Black Lives Matter, Wieden + Kennedy was also committed to breaking relationships with employees, suppliers and customers who opposed the movement. Gap Inc. has made quantifiable commitments to significantly increase diversity in its corporate offices and executives. It is also committed to increasing the diversity of its marketers, models, and influencers.

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