Haryana E Khabar is one of the leading media platforms from the northern Indian state of Haryana. The media portal is dedicated

Delivering the local news from and around the state and relaying the trending news and warnings that are not otherwise covered in the mainstream media.

Here is an interview with Rahul Pihal, Founder at Haryana E Khabar, on how Truepush push notifications are helpful in improving customer loyalty and retention, and other successful metrics.

  • What is your website Can you tell us the story behind it? (What is the unique problem you are trying to solve)

Rahul Pihal, founder of Haryana E Khabar

Today the name HaryanaEKhabar.com is also popular in Haryana. The story of starting Haryana E Khabar is quite interesting. I live in a small village in Haryana. Previously, most of Haryana’s news portals were actively showing news from cities and metropolitan areas. There was no news platform dealing with villages and their issues, developments, etc. This made me wonder why you shouldn’t create your own news portal. Well, at that time I thought about doing something myself for a long time. And when I was doing my own research, I started working on the Haryana E Khabar portal.

After a while I also took help from my good friend Rohit and we both started to work on it.

  • What different growth or marketing channels would you like to reach in order to attract more visitors to the website?

Currently, the Haryana E Khabar portal has resorted to various channels to attract more website visitors, where Truepush plays a superior role. We were connected to Truepush in April 2020. David, the Integration Manager at Truepush, has helped us a lot in achieving our goals and making the process even easier. Today we mainly use the following source to attract more visitors to the website.

1. Organic 2. Social Media 3. Push Notification

  • Do you think customer loyalty is critical to businesses? How do push notifications help?

Yes, customer loyalty is critical to businesses. Only those people who wish to receive our news will subscribe to the notification. With Truepush, we send one-click notifications to all of our employees so that they get the messages first. This means that our visitors are notified quickly and their trust in our portal is also strengthened.

  • How do you plan your push notification strategy? Which parameters do you consider when creating?

Most of the time, I promote knowledgeable and trendy items. We use the short message together with a catchy title of the notification. Every notification we send has a good response and my visitors return to the website through this simple tool.

  • What is the most commonly used push notification feature and how has it helped you get more conversion rates?

We send our notifications via the RSS-to-Push function. This means that the notification disappears when our feed is updated. This feature is very helpful for the news website as no one reads the news after it is out of date.

So I really liked the RSS-to-Push feature because it automates things and saves me a lot of time.

  • How long have you been using Truepush and how is it helping you meet your business goals?

We started using Truepush notification services in April 2020 and I am very happy with the services provided by Truepush. Truepush helped me turn my website visitors into my subscribers. It’s fast and reaches right to my subscriber’s devices. Many thanks to Truepush.

  • Feedback on the product and the Truepush team? * *

It’s an amazing product, useful, and difficult to find such a tool at the most affordable prices in the push industry. The team is also approachable and we speak on WhatsApp for quick discussions. I would like to thank Truepush for creating this push notification platform.

Truepush analysis:

With a growing platform for all readers, Haryana E khabar has engaged its website visitors using push notifications. And website traffic has increased significantly over the past few months, as shown in the graphic below.

The current number of participants is over 400,000.


Haryana E Khabar made use of the Truepush segment function mainly based on the locations as shown in the image below.

Targeting users from specific regions with their region-specific news plays a crucial role in increasing the time and traffic on site.

Continue reading:

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About Truepush

Truepush is the world’s cheapest push notification platform. Truepush is represented in more than 164 countries worldwide and is currently adopted by more than 25,000 brands.

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