How SEO Can Help Start a Small Business
from Adam | 17th December 2020
Starting a small business is not an easy task. There are a number of things to consider such as products and inventory, payment processing and of course marketing. If nobody knows about your business, how is it possibly going to be successful?
In the digital world we live in, it is important that all businesses have a website, regardless of their size or the type of services offered. Since everyone is always connected online, it is important that employees are kept informed about your company at all times.
A company website allows users to review your products or the services you offer at any time from their cell phone, tablet, or home computer. Your website becomes practically a 24/7 shop window for your company.
Getting started with a new website
Once you’ve got your small business up and running, the next step is to create a website. There are several ways to do this. You can hire a company to make a website for you or you can try it out yourself. There are many online tools that can be used to build a website and you don’t need to have any coding or technical skills.
Most online builders like WordPress of Wix are all visual builders so you can just drop items and drag them into place. There’s still a learning curve in creating your own website, but it’s a lot easier and faster to do it 10 years ago.
What is SEO and why is it important?
SEO, or search engine optimization to give it its full name, is a series of processes applied to your website, both on and off the page, which makes it better ranked on Google for your targeted keywords and search terms. If no one can find your website on Google or Bing, how do they know what your company is doing and selling?
For a new website for a small business, SEO is a very important factor in your marketing and advertising and something that you need to consider. There are many SEO agencies and professionals like Ryan Darani SEO This can be helpful in optimizing your website for search engines as well as creating high quality backlinks to your website. There are two forms of SEO that need to be done – on- and off-page SEO.
This refers to everything that is done on your website. This can range from tweaking the title and description meta tags on each page to correcting headings, adding schemes, tweaking images, and creating better content.
Another important aspect of a good website is speed. It is important that your website loads quickly in no more than a few seconds responsiveThis means that it will perform well on all types of devices – mobile devices, tablets, laptops, and desktops.
There are many factors that make a website a success, and many of them are things that work behind the scenes that not every web developer will be very experienced with.
This refers to any search engine optimization element that is removed from your website. The main part of off-page SEO is building backlinks to your website. This needs to be done carefully, and it is important to note that the emphasis must be on quality rather than quantity.
A backlink from one authoritative website In the same industry as your business, it will do a lot more powerful than 100 backlinks from random low quality websites. A good SEO agency will be able to create these important backlinks for you instead of trying to do it yourself and end up doing more damage to your website than positives.
Some final thoughts
SEO is a huge industry and there are so many different types of SEO that can be applied to websites, as well as many different techniques that are used. For new websites, it may take time for the website to rank the search terms and keywords that are being targeted. However, good SEO from the start is the best way to go.
In the short term, your company should consider running some advertising campaigns with Google or further social media like Facebook. Most SEO agencies can help you with such advertising campaigns.
Although you pay for it, it is a good technique for driving targeted traffic to your business while your website is gaining a foothold and ranking naturally on Google. That is the goal of every website – to be at the top of your most important and valuable search terms in Google and other search engines.