How many times have you had to refer your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First they have to read your Instagram story, make extra efforts to get to your profile, and then actually click your link. This is where the Instagram swipe-up comes in.

Getting your followers on is a lot easier when you can use Instagram’s swipe up feature to add a link directly to your Instagram story.

Read on to discover:

  • What is the Instagram Swipe Up Tool?
  • How to get access to the tool
  • How to add links to your Instagram story
  • What to do with links if you don’t have 10,000 followers?
  • And more!

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What is the Instagram Swipe Up Tool?

The Instagram swipe-up tool revolutionized the way businesses and influencers reached their target audiences and gained more followers by allowing them to add links directly to their Instagram stories. Viewers can swipe up a story or tap an arrow at the bottom of the screen to access a link without leaving the Instagram app or returning to a company’s bio. It’s also an easy way to promote various content and products while providing powerful analytics to optimize posts.

Instagram swipes up requirements

Here’s the catch with this feature: there are certain requirements that you must meet before you can access it.

To use the Instagram swipe-up function, you need to:

  1. Have you set up your profile as a business profile, and
  2. Have over 10,000 followers


  1. Have a verified account (The blue tick next to a profile that means Instagram has verified that an account is the authentic presence of the public person, celebrity, or global brand it represents)

How to add links to your Instagram story

Adding links to your Instagram stories is a surefire way to increase your conversions, drive organic engagement, and make it easier for your followers to access the content you want to share. To add a link to your Instagram story that users can “swipe up”:

1. Log into Instagram and tap the camera icon in the top left of your screen.

Source: Instagram

2. Take a photo or video in the app or select from your camera roll.

Take a photo, video, or choose from the Instagram camera roll

Source: Instagram

3. Tap the link icon in the top center of your screen.

Link icon in the top center of the screenLink icon in the top center of the screen

Source: Instagram

4. Paste your link (either a URL or IGTV).

Add Call to Action IGTV video or web link
Source: Instagram [igswipe9]

5. If you are on an iOS device, tap Done. If you’re using an Android device, tap the green check mark.

There are a few different ways you can add links to your Instagram Stories, including:

Note: You must turn on Instagram Shopping before you can use the last three link options above.

Don’t forget to keep track of your metrics so you can tweak them once you’ve published your first swipe-up. If you’re not getting as many swipes as you’d like, make sure you have a clear call to action (what should your followers do?) And that you don’t overload a post with too much information.

Here’s how to use links on Instagram when you don’t have 10,000 followers

The best advantage of the swipe-up feature is that you can easily share links with your audience. Even if you don’t have 10,000 followers, there are a few alternatives that you can try so that you can get your links in front of more eyeballs, which leads to all of these good things like higher sales and more loyal followers.

Link in bio

You may already be doing this, but each link in the Bio Strategy and the Bio Tool can have different benefits. Some IG users choose to include the link they want in their bio or use link shortening tools to customize. You can also use tools that allow you to host multiple links on one landing page (fewer updates on your links, more conversions!).

Use your DMs

Publish your story and let your followers know they can DM you for a direct link. It’s super easy for them and a great way to build a relationship with your audience as it might feel even more personal when they receive the link directly from you.

Use your DMs for accounts under 10,000 followers

Source: Instagram

Bonus: There’s a relatively new “DM Me” sticker to use on your stories! Add this interactive sticker so your followers can easily tap to reply. Note that if you don’t have access to this sticker, you may need to update your app.

Create a poll

Share your content, then create a poll to ask people if they should be sent the link. All you have to do is check who said yes to your survey and you can use a link sent via direct message on the Instagram app.

Would you like to keep growing your fan base so that you can access the swipe-up function even sooner?

Make sure you:

  • Use relevant hashtags to reach new users who are interested in your content
  • Write compelling captions that encourage your followers to interact with or share your post
  • Promote your Instagram account on other networks and social media platforms

Here are more tips for growing your Instagram followers organically.

Instagram sweeps up examples

Brands around the world are using the Instagram swipe-up feature in creative ways. Here are some examples of the feature in action that should inspire you.

Instagram swipes up example 1

Source: Instagram

Instagram swipes up example 2

Source: Instagram

Instagram swipes up example 3

Source: Instagram

Instagram swipes up example 4

Source: Instagram

That’s it! You can use the Instagram swipe up feature to further engage your followers, increase sales, and build deeper relationships.

Are you ready to add links on your Instagram Stories? Use Hootsuite to manage all of your social networks (and post schedules) from a single dashboard.

Getting started