Most people approach affiliate keyword research completely wrong. You look for keywords with low competition, write a blog post, and then display as many affiliate links as possible.

This approach is usually a lot of traffic, but not clicks, conversions, or revenue.

Fortunately, there is a simple solution: find keywords that have many searches that you can rank for. These are topics for which you can of course include product recommendations.

The reason this is important is because of search intent.

For example, someone looking for the “best protein powder” is likely in the market for a product, but wants to weigh the pros and cons of each option before pulling the trigger. As a result, there is a high likelihood that they will click on and purchase linked partner products in your post.

However, it is unlikely that someone looking for “What is Protein Powder” will make a purchase anytime soon. You’re probably just researching some paper or want to know the difference between the types of powder. They are unlikely to click on linked partner products and purchase them.

In this post, we will tell you more about the four best types of affiliate keywords to target.

  1. General comparisons
  2. Brand comparisons
  3. Product reviews
  4. T.&One key word

If you’ve visited The Wirecutter, you will already be familiar with common comparison keywords. They follow the “best [product name]”Format.

Here are some examples:

  • best stroller
  • best porters
  • best baby bottles

It is very easy to recommend products in these types of posts as their entire purpose is to compare products and searchers are almost always in the market to buy these type of products soon. You just have to help them make a purchase decision.

To find them, first search for one or two general keywords in the Keywords Explorer. For example, if your website reviews baby products, you might search for “baby” and “toddler”.

1 startup keywords

From here go to the Match phrase Report to see all of the keyword ideas that contain one or more of these words. Then use the “Include” filter to find keywords that contain the word “best” as well.

Include Filter Keywords Explorer

This should give you tons of topic ideas. If there are too many, you can narrow things down by filtering on keywords with low keyword difficulty levels, such as: B. under 10.

2 keyword difficulty filters

Just know that you shouldn’t aim only low KD Keywords because many of them compare low value products like baby bathtubs, lotions and wraps. While these keywords can help generate revenue, it will be a volume game. It is for this reason that you should also look for some keywords related to higher priced products like car seats.

Of course, keywords that compare high ticket items are often more competitive, but you can find relatively low competition keywords by looking for those that target a specific person or need. These generally follow the “best [product name] to the [user]”Format:

  • best car seat for small cars
  • best carrier for newborns
  • best stroller for travel

To find these, enter some high-priced items in the Keywords Explorer. If your website is about baby products, it might include “car seat”, “stroller” and “crib”.

From here go to the Match phrase Report and use the Include filter to find keywords that contain the words “best” and “for”. Just make sure the All Words tab is selected so that it includes both words.

3 filters included

You should then see a list of keywords that contain at least one of your high-ticket products and the words “best” and “for”.

However, these keywords aren’t always low KD scores, and that’s the case for “best car seat for 3 year olds” that has one KD Score of 22. But when you click SERP Click the button to see a mix of search results. Some sites specifically compare car seats for 3 year olds, while others compare car seats more generally.

4 mixed serp pages

However, you will find that most of the more specific posts have low website authority and few referring domains. In contrast, the broader posts have more referring domains and come from websites with higher authority.

5 Serp domains

Assuming we continue to focus explicitly on three year old car seats, this could be a good topic.

Brand comparisons are keywords where the searcher wants to compare the differences between two branded products. For example:

  • beats Studio Wireless against Bose QC35
  • Airpods versus Airpods Pro
  • Galaxy Buds vs Airpods

These keywords usually have a lower search demand, but can be converted very well because the searcher has already limited his purchase decision to a few products.

The easiest way to find them is to enter a list of brands into a keyword research tool like Keywords Explorer and then switch to the Match phrase Report and use the Include filter to find keywords that match “vs.”

For example, if we wanted to find stroller comparisons, we could search for brands like Bugaboo, City Select, and Uppababy.

6 stroller brands

If brands don’t come to mind at first glance, check out the categories and brand names on a relevant online store. In that case, we can check the navigation bar on, which has a “Shop by Brand” category that lists a number of popular brands.

7 e-commerce categories

Our results in Keywords Explorer suggest that “Uppababy Cruz vs Vista” is a good topic because these strollers retail for $ 500 to over $ 1,000. And when we look at that SERPWe see that many of the top pages are from low DR websites and have few referring domains. So it looks like they can be beaten easily.

8 low competitive rankings

Side note.

If the company you stepped into makes multiple types of products like car seats and bottles, it might be better to use model names like “uppababy cruz” and “uppababy vista” as startup keywords instead.

Product review keywords are those where searchers look for detailed reviews of individual products. For example:

  • Bugaboo Buffalo Rating
  • Uppababy Vista review
  • baby jogger city select rating

These are perfect destinations for affiliate websites as searchers are usually very close to making a purchase. You’ve already done your research, and there’s something about a particular model that excited you. Now all they want to do is read a full review before pulling the trigger.

As with brand comparisons, the search volume for product reviews is rather poor. So if you go through the hassle of buying and reviewing products, make sure you choose the ones that people are actually looking for.

To find them, enter some brand names in the Keywords Explorer and go to Match phrase Then use the Include filter to search for keywords that contain the words Review.

Check 8 keywords

All you have to do is evaluate the difficulty of the ranking and review the products that you can rank for.

If you want to rank your pages on Google, you need a certain level of page and website permission, which means you will get backlinks. However, the types of keywords we’ve discussed so far are commercial, so it’s difficult to get links to the pages they’re targeting.

The solution is to target T.&A key word that stands for trust and authority. These are non-commercial keywords that you can use to create content that educates and informs your visitors.

Targeting these keywords has two main advantages:

  1. Build trust with your audience. People are more likely to trust your product recommendations if you can demonstrate expertise on the subject.
  2. Build authority through links. People are generally more likely to link to useful, non-commercial content than to pages that fill your pockets.

To find T.&Enter a few keywords in Keyword Explorer, then go to ask Report to see information topics. If we did this for our baby site, our seeds could be parents, toddlers, and newborns.

Next, filter for keywords with a high keyword difficulty level of around 40.

9 ta keywords

This is because Ahrefs’ Keyword Difficulty rating is based on the number of websites that link to the top 10 pages. So this is a great way to find topics that may attract a lot of links.

Finally, take a look at the topics for those that your target audience would find useful SERPNext, analyze the backlink profiles of the top ranking pages to find those with high quality backlinks.


Even if most of the visitors to these sites are not ready to make a purchase, they are still useful for brand awareness. You can also use the middleman method to upgrade “money” pages by adding internal links from authoritative T to them&A page.

This video shows you how to do it:

Final thoughts

All of the above should give you enough keywords to fill your website’s content calendar. Finding keywords is only half the battle, however. You also need to learn how to rate the difficulty of the ranking so you can choose the best topics for your website.

Learn how to do this from our complete keyword difficulty guide or watch the video below:

Any questions? Ping me on Twitter.