The TikTok For You page is the first thing a user sees when opening the app. This is a great opportunity to reach new people and grow your community.
As a creator or a company, making videos with the For You page in view is a great strategic approach to driving engagement.
In this blog post, we’re going to introduce you to 6 proven ways to get a coveted spot on the TikTok For You page:
What is the For You page on TikTok?
To like Instagram’s Explore pageThe TikTok For You page is an endless feed of curated content that the TikTok algorithm believes you are interested in.
The algorithm takes into account videos you’ve interacted with in the past, the accounts and hashtags you follow, your location and language preferences, and the type of content you’ve created.
However, there is a big difference between the Browse and For You pages.
On Instagram, the Explore page is a secondary tab. To view them, you’ll need to click away from your main feed, which is made up of photos shared by the people you follow.
With TikTok it’s the other way around.
The For You page is the home page of the app. But instead of being filled with videos from the people you follow, it’s filled with videos TikTok’s algorithm I think you will enjoy it mostly from creators you don’t know yet.
This is a good thing for creators and companies.
You don’t need a lot of followers to get featured on the For You page – and when you’re featured, this is an opportunity to be seen by a huge new audience.
Would you like expert advice on how to be successful with TikTok? Take a look at this 10 tips from marketers whose videos went viral.
This will take you to TikTok’s For You page
Every TikTok developer wants to be featured on as many For You pages as possible – this is the best way to increase brand awareness and followers.
But how can you compete with so many people vying for a coveted place in the FYP?
While there is no surefire formula for getting your videos on the TikTok For You page, the following tips can improve your chances:
- Post at peak times
- Use effective hashtags
- Hop on trends
- Be creative in your niche
- Experiment with the video length
- Collaborate with other developers
Tip 1: post at peak times
Finding out the best time to post on TikTok is the first step in reaching a larger audience.
The math is simple: if you post while most of your audience is online, you will reach more people.
And the better your video performs initially, the better your chances are it will be picked up by the For You page.
Unfortunately, there is no one perfect time to post – the best time for you is different from the best time for other brands.
However, there is an easy way to find out your ideal booking time. Just create (or switch to) a Pro account with TikTok. You can do this under “Manage account” in your user settings.
With a Pro account, you can access insights into your target audience, including the time of day when your followers are most active and engaged.
Once you are armed with this information, you can customize your content calendar accordingly.
Tip 2: use effective TikTok hashtags
If you scroll through the “For You” page, you will find that most videos have hashtags in their descriptions. This is because using hashtags is one of the most effective ways to increase your reach on TikTok.
Just like on Instagram, TikTok hashtags Help categorize your content and make it easier to find.
There’s no need to go overboard with hashtags, however. Instead, use strategic, popular hashtags that are relevant to your content.
Here are 2 easy ways to find relevant TikTok hashtags:
- Scroll through the Explore tab. You will see some of the most popular hashtags conveniently curated by TikTok.
- Look for relevant topics and hashtags. A search bar will appear at the top of the Explore tab. If you search for keywords that are relevant to your videos, it will show related hashtags and, most importantly, the number of views that videos using those hashtags have accumulated together.
There are also was a lot of speculation whether TikTok For You page hashtags like #FYP and #foryoupage can increase your chances. Some users strongly believe these hashtags help, but we haven’t seen any concrete evidence to confirm or deny this.
Tip 3: hop on trends
Trends come and go fast on TikTok – and thanks to their viral nature, they make up some of the most popular content.
The For You page has videos from developers trying out the latest trends, some of which feature a song or video effect. You can see what’s popular on the Sounds page of the app and use it as a stepping stone to create content with your own take on a trend.
By joining these trends there is an easy way to increase your chances of getting on the FYP.
NOTE: Music and other trending tones are a key element in TikTok viral videos. Learn more about TikTok Sounds Here!
Tip 4: be creative in your niche
From the outside, TikTok looks like a platform full of lip-synching and viral dance videos. But all kinds of niche topics thrive in the app, and users like to follow unique accounts.
So focus on creating fun, creative content that is relevant to your business.
Doing this will make your content more authentic (which is important with TikTok) and easier to classify (which helps the algorithm decide which users to share your videos with).
To take @ Jasminerdh, for example.
@jasminerdh FOLLOW MY IG❤️ #dental hygienist #learnontiktok #tiktokpartner #foodie #candy #tiktoksnacks #worst #braces #bracestips #sourpatchkids #twix # stepbystep ♬ Best Ever – Polo Frost
The Houston-based dental hygienist uses TikTok to post videos on oral health – and they have been a huge hit so far.
She has amassed over 630,000 followers in less than a year by creating content that is both informative and fun. At the same time, she was able to build her brand as a dentist.
Tip 5: experiment with the video length
A popular theory among some successful TikTok developers is this Shorter videos are more likely to be featured on the For you page.
Why? Shorter videos tend to have a higher completion rate, and many people believe that the TikTok algorithm prefers videos that users have viewed the entire way or multiple times.
You can use TikTok to create videos that are up to a minute long. So it’s worth experimenting with your video length. Keep track of how this affects your view, likes, comments, and number of followers.
Tip 6: work with fellow TikTok developers
Working with other TikTok developers is a great way to promote your account and reach new audiences. If the creator you work with shows up a lot on the For You page, you’re probably benefiting from their viral reach!
To take @starfacewhose TikTok feed is full of influencer content.
Last year Starface was gifted @tonyyounmd – a plastic surgeon with nearly 3 million followers on TikTok – some of his products. After trying them out, he posted about the company for free.
Use these hydrocolloid patches for single pimples! #Hydrocolloid # pimples # pimples # acne # zits # starface # patches # skin care ♬ Happy Happiness background music – massacare sound
The original video has received 638,000 views since then, and Starface has republished that video. That’s a lot of brand awareness for both employees.
And that’s just one example: Brands of all sizes make developer collaboration part of their TikTok strategy.
By following these 6 tips, you will increase your chances of reaching more TikTok For You pages. This is the best way to grow your following on TikTok.
So experiment, have fun, and stick with your niche!
Ready to plan and Schedule your TikTok videos? It’s easy later – get started with one of our Starter, Growth, or Advanced plans!
Erica is a Toronto-based content writer with a penchant for alliteration and a background in public relations. Your dream is to climb Mount Everest. Say hello to her on Instagram – @ericasalvalaggio.