For brands, companies and entrepreneurs, LinkedIn is a powerful platform to reach a professional audience.
And thanks to several committed ones new LinkedIn featuresBuilding a thriving community with the app has never been easier.
Ready to start? Discover 6 Ways To Grow Your Business With LinkedIn Today:
What is LinkedIn Marketing and why is it important?
If you are less familiar with LinkedIn, you will be forgiven for being a glorified job board.
But things are changing on LinkedIn – and fast.
Over the past 12 months, LinkedIn has been quietly rolling out a ton of dedicated features.
With interactive surveys, quick reactions, and LinkedIn storiesThe platform is now a point of contact for professional conversations and interactions.
For companies, this pivotal point opens up new marketing opportunities and the opportunity to build a strong network of professional followers.
By creating a dedicated LinkedIn community, brands can attract new and diverse talent, raise their profile with potential investors or brand ambassadors, and even reach potential new customers.
6 ways to grow your business with LinkedIn:
- Optimize your LinkedIn company page
- Immerse yourself in LinkedIn Analytics
- Add photos to your posts
- Take advantage of LinkedIn’s engagement driving features
- Share video content
- Add hashtags to posts
# 1: Optimize your LinkedIn Company Page
If you want to build your brand on LinkedIn, the first thing you need to do is optimize your LinkedIn Company Page.
Very similar to on InstagramIt is important to convey your brand’s values right away. A strong and consistent profile can instantly improve your brand and encourage users to follow your page.
For example, you may want to add a summary line to your page that describes the purpose or mission of your brand.
It’s also a good idea to add an About bio that tells your brand’s story in a concise and engaging way.
Think about who your target audience is on LinkedIn and tailor your company page specifically to them. For example, if you are primarily targeting potential new hires, you may want to provide details about your hiring policy, employee benefits, or team building activities.
Also, think about how your visual branding supports your brand’s goals on LinkedIn. A well-designed cover photo and profile picture can set the tone for your brand and make visitors more likely to turn into engaged followers.
SEO TIP: Add relevant keywords to your LinkedIn company page name to make it easier to find in the app.
# 2: Dive into LinkedIn Analytics
One of the best ways to get new followers on a network is to understand what works well with your existing audience.
This is especially true for LinkedIn, as a user’s home feed largely encompasses the activity of their connections.
Once you understand the types of posts that will generate the highest engagement, you can tailor your strategy to include similar content and build on your success.
Similarly, you can use LinkedIn Analytics to better understand who your existing audience is – and whether they align with your audience for the platform.
Once you get insights into your target audience on LinkedIn, use it to inform your content plan. Think about the topics your followers are most likely to be engaging with – the more engagements you get, the more home feeds your content will reach.
# 3: add photos to your posts
Like most platforms, LinkedIn is becoming a visual first platform.
Gone are the days of exclusively text-based contributions. Now you can expect to see pictures and videos at the top of your LinkedIn home feed.
Because of their engaging nature, the LinkedIn algorithm is likely to prioritize posts with images or videos.
Also, images take up more space when someone is browsing their LinkedIn home feed. This makes them an effective way to stand out from the crowd and grab users’ attention.
If you’re feeling creative, you can also use LinkedIn’s Documents feature to share a carousel of images on your LinkedIn Page.
LinkedIn documents can be previewed in a scrollable format. This makes them a perfect cheat code for brands and companies that want to share dynamic, engaging image galleries on the platform.
# 4: Embrace LinkedIn’s engaging features
As we mentioned earlier, LinkedIn has been quite busy the past few months.
As a result, there are now more ways than ever to connect with your audience and get new followers in the app.
Here are some of the new LinkedIn features these are perfect for growing your following:
- LinkedIn Live
- LinkedIn stories
According to LinkedIn, live videos get average 24x more comments produced as native videos of the same brand.
LinkedIn stories are huge for sharing quick, professional updates that keep the dialogue up to date and increase your brand’s visibility.
Survey are a super-fast engagement gain that improves your visibility and is also a great way to find out what your audience is interested in on LinkedIn.
Similar, quick reactions can be used as a creative marketing opportunity to encourage more engagements with companies like Gymshark Use them to gauge your audience’s thoughts or feelings:
This is a quick and easy way to increase your LinkedIn presence while driving real interactions for your brand.
ICYMI: LinkedIn has released several new features! Discover 5 new LinkedIn features You might have missed this blog post.
# 5: Share video content on LinkedIn
If you’re looking for a fast pass ticket to growing your business on LinkedIn, sharing video content is a great place to start.
Video content tends to keep a viewer’s attention longer – and the longer a viewer engages with content, the more likely the LinkedIn algorithm will make that content accessible to a wider audience.
Additionally, videos are a great brand storytelling format that can create a sense of community on your channel.
Building a LinkedIn video strategy from scratch may feel overwhelming, but luckily, you can reuse video content across channels – check out our top tips Here.
Note: LinkedIn supports videos in various dimensions from 9:16 to 16: 9, but all videos are rendered on mobile devices with an aspect ratio of 2: 3.
# 6: add hashtags to posts
Hashtags act as a gateway for new users to discover your content. It is therefore worthwhile to put a few relevant tags at the end of each of your posts.
If you’re not sure which hashtags to include, take a look at the tags LinkedIn suggested or make a list of trending tags that you notice in posts on your LinkedIn home feed.
Hashtags are still a relatively new addition to the LinkedIn experience, so it is not unreasonable to expect more hashtag detection features in the future.
With that in mind, it might be a good idea to hop on the hashtag bandwagon sooner rather than later.
From increasing your brand’s professional profile to attracting a stronger pool of applicants, LinkedIn can help your business grow.
And with new features released all the time, there has never been a better time to get started.
Stay up to date with the latest LinkedIn updates, trends, and strategy tips by subscribing to the later email newsletter.
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.