Writing a good Instagram bio may seem straightforward, but it takes strategy and creativity.

According to researchers within the first 7 seconds When you meet, people have a solid sense of who you are – and it can be even shorter online.

So when you use Instagram for Business, you want to make a great first impression with your Instagram bio and thereby gain new followers and potential customers!

Ready to create an Instagram bio that will convince visitors to hit the “Follow” button? Here’s how:

6 tips for creating a good Instagram bio

Tip 1: tweak your Instagram name

The first step in creating a good Instagram bio is to make sure that your name field is optimized with your name and / or a searchable keyword.

For example, if you work in the healthcare industry, you may want to include your full name along with your job title. This way, when people search for you on Instagram, they can easily find the right account.

Notice how therapist Meghan Watson uses the name field to include their profession for additional clarity:

Instagram also considers the name and username fields in search queries. So it is a good idea to make sure they are optimized.

With that in mind, you may want to use keywords that potential followers can search for. Do you offer a specific service? Are you known for anything special?

Take the cook and the writer Hannah Che, for example. She uses the name field to include her name and a keyword: vegan recipes.

When someone searches for “vegan recipes” on Instagram, their account is one of the first they see. And her simple and to-the-point Instagram bio lets visitors know what their posts are about.

Are you ready to highlight your Instagram bio? Download our free Instagram bio worksheet to help you plan:

Tip 2: Highlight your skills and your target audience

A good Instagram bio explains what your business does and who it is for (aka your audience).

Gold leaf reviews each item on the list with their Instagram bio:

They include “science-oriented magazines and decorations” at the beginning of their bio and mention that they are for “cannabis patients, breeders and enthusiasts”. New visitors immediately know exactly what the brand is selling and whether their products suit their interests. In a nutshell.

If you are an entrepreneur or a creator, you can also use your Instagram bio to help you stand out in your industry. Think about your skills or experiences that might be of interest to potential followers.

Candace from @ Candaceabroadis a travel blogger who uses her bio to highlight that she is an American expat living in London:

As well as serving as an introduction to their profile, this tidbit lets people know that she’ll be exploring London and creating guides from the perspective of someone who has moved abroad (with evidence that they can do the same!) .

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Tip 3: use relevant keywords

Using targeted keywords Your bio won’t improve your searchability on Instagram (other than, as mentioned above, for your name and username), but it can help give your account more focus and connect you with like-minded followers.

It can convey your purpose as well at a glanceThis is important when you have a limited number of characters to play with.

When deciding which keywords to include in your Instagram bio, think about your core values ​​and interests, as well as those of your target audience.

The board Mag. Dr. Use keywords like “wellness”, “nutrition”, “self-care” and “design”:

If you use Instagram for business, you will spend some time creating a “persona” of your ideal follower.

What are your weaknesses or interests? Which keywords will resonate with you?

By using keywords that are targeted to your audience and niche, users can better understand who you are, what you have to offer, and whether or not your account is relevant to them.

Check out how Headspace Use keywords like “happiness” and “meditate” on their Instagram bio to explain what they do and to connect with followers:

Tip 4: Increase the traffic with Linkin.bio until later

The link in your Instagram bio is easy to find and easy to click. This makes him one of the most valuable traffic drivers in your profile.

And the good news is with Linkin.bio by LaterYou can turn your entire Instagram feed into a clickable landing page and drive traffic to your online store, events page, video or blog.

This means that you can add links to any Instagram posts that you have published in order to drive your Instagram audience to the right content or product on your website.

And if you’re on one Later growth or advanced planyou can connect your Shopify account to Linkin.bio! Tag Shopify products in your Linkin.bio posts with just a few clicks and make shopping your feed even easier.

Ready to turn followers into customers with an Instagram shoppable feed? Start Linkin.bio today!

Tip 5: add your contact information

With a Instagram business profileyou can add contact information to your Instagram bio. This includes your email address, telephone number and stationary address.

The best part? It doesn’t take up any character space in your bio!

Skin care company Eluo beauty and jewelry brand Greda Co. Make contact information available for new visitors and their followers:

The advantage of adding contact information is that you can be easily contacted. It can also serve as a visual prompt for someone to come up with a question or request.

Tip 6: get creative with your Instagram bio

While it’s important to convey who you are and what you do in your Instagram bio, think of it as a place where you can show off your personality and have fun.

Here are 3 ways to add some creativity:

Use emojis to place your text

One way to put the text in your Instagram bio is to incorporate emojis. You can use them to break up any text-heavy sections in your bio, such as: Poppy’s Happy Doodles or Sam Ushiro::

You can also use emojis to highlight CTAs (call-to-actions) or add some pizza to your bio, e.g. B. Later:

Add a branded hashtag

It doesn’t matter if you’re promoting an Instagram contest or UGC campaign (User Generated Content)Including a clickable branded hashtag on your Instagram bio can boost engagement.

Beverage brand Sunwink encourages followers to use #DrinkSunwink for the chance to be featured:

Including your branded hashtag on your bio is also a great way to get your followers used to using it, such as: B. Apartment Therapy:

Also, users can now follow hashtags on Instagram. So, following your branded hashtag can help keep your brand up to date.

Add line breaks to your bio

Adding line breaks to your Instagram bio is a great way to make the information more bite-sized and more consumable.

The easiest way to add line breaks to your Instagram bio is to format them in the web version of the app. Once you’re done, you’ll have a bio that is easier to read, like Darryl Cheng’s @houseplantjournal::

Instagram bio checklist

A good Instagram bio is one that makes a great first impression and convinces users to hit the “Follow” button on your account. Here is a summary of what we covered:

  • Explain who you are and what you do
  • Target your niche group with specific keywords
  • Link to your website or blog with Linkin.bio
  • Offer your followers additional opportunities to get in touch
  • Show your personality

Whichever approach you take to your Instagram bio, it is well worth investing some time and effort in the process.

When you have a bio you are happy with, ask some people on your network what they think of them when they visited your profile and use their feedback to make adjustments.

And as your business grows and evolves, you can schedule time every few months to review your bio and make sure you are always telling the story you want to tell.

Are you ready to save time and tweak your Instagram bio? With Linkin.bio by Lateryou can turn visitors into customers. Get started now for free!

Written by

Monique Thomas

Monique is a content writer at Later and enjoys helping brands define their language and content strategy. She usually sips matcha or adds another book to her ever-growing TBR list. Say hello on Instagram – @mo_thom