Instagram is an undeniably powerful tool for businesses.

In fact, 83% of people say they discovered new products or services on Instagram, and around 80% say Instagram helps them research a product and ultimately decide whether or not to make a purchase.

All of this means if you aren’t using Instagram to reach new audiences, build brand awareness, and ultimately increase sales, you could be missing out.

In this post, you will learn how to create an Instagram business account and the advantages of having such an account. You will also learn how to switch between a work and a personal account.

How to create an Instagram business account

  1. Download the Instagram app.
  2. Log In.
  3. Switch to a business account.
  4. Complete your profile.
  5. Post some content.
  6. Link your Facebook company page.
  7. Start following people.
  8. Develop a strategy.

1. Download the Instagram app.

To get started, you need to download the Instagram app on your phone or visit the Instagram website.

If you don’t have an Instagram account yet, you can either download the app and click “Create New Account” or open the desktop version ( and follow the same steps:

The 2. Sign in.

Next, fill out the form with your email address (make sure you choose a business email address), company name, username, and password.

You can also log into Facebook. If you already have a work Facebook account, this might be a good option.

It is important to note that your username should most likely be your company name and your password should follow all recommended guidelines (including a number, special characters, etc.).

3. Switch to a business account.

After you have set up a profile, you can switch it to a business account.

To do this, go to your profile and click on the three lines in the top right corner:

In the Instagram app, at the top right of your screen, click Settings on Instagram

Then click on “Settings” in the navigation menu that appears:

On the slide-up navigation bar that appears in the Instagram app, click Settings

Now click on “Account” on the “Settings” page:

The Finally, click on “Switch to professional account”:

The When you get to this point, you’ll see another option to switch to a “Creator” account. Creator accounts are intended to be used by influencers, public figures, or content creators.


If you are a company that sells a product or service, a business account is the right option.

4. Complete your profile.

At this point, you’re all set up with business accounts, but you’re not done yet.

Before you can start promoting your social media, you need to complete your profile:

The Instagram for Business settings page to complete your profileTo do this, select a profile photo. Your profile picture is usually a variation of your logo so that your audience can easily see it.

Next, you need to write your bio and fill in your company information. This includes your website, hours of operation, and contact information.

5. Post some content.

Before you can promote your account, it is important to post some pictures first. Maybe you can write an introduction or write a hello post.

When you interact with and follow people, they are likely to visit your account. You want something to be seen that explains who you are as a company.

6. Link your Facebook company page.

If you haven’t decided on your Facebook business account, it’s time to link your account here.

This is an important step as you will need a Facebook business page to be able to use some of Instagram’s business tools.

To link your account, click on the three lines in the top right corner (as in step 1). Then click on “Settings” and “Business”.

Now you can click on “Connect Facebook Page”:

The It is important to note that you must be logged into Facebook to do this.

7. Start following people.

Your profile is essentially ready to go. Invite your Facebook followers to follow you on Instagram to get started on Instagram.

You should also start following people to get the ball rolling. However, make sure you are strategic. The people you follow should make sense to your brand.

8. Develop a strategy.

Starting your Instagram business account is just the beginning. Once you are done with your page, it’s time to learn how to use Instagram for marketing.

You should think about the hashtags you are using, the accounts you are targeting, and who you are dealing with.

The HubSpot Academy’s Instagram Marketing Course is a great way to start by learning how to use Instagram for marketing.

Now what if you have a creation account and want to switch to a business account? Or what if you have a business account that you want to switch to? Or do you have a personal account that you want to switch to business?

To do this, follow the steps below.

How to switch to and from your business account on Instagram

  1. Go to your profile.
  2. Tap the Settings gear.
  3. Click Account and go to Business Profile.

1. Go to your profile.

The first step in switching your account is to switch to your profile.

2. Tap the Settings gear.

Then click on the three lines in the upper right corner …


… then click on “Settings”:

In the navigation bar that appears, click Settings

3. Click Account and Switch to Business Profile.

Now click on “Account” and then on “Switch to company profile”. If you are on a company site and want to switch to a personal account, this button becomes “Switch to Personal Account”.

The Whichever account you have or which one you want to switch to, this is the process you need to go through.

Interestingly, you can also do this by simply clicking on your profile and clicking “Edit Profile”.

At this point, you may be wondering, “Why do I need a business account?” Below are some of the key benefits of having a business account on Instagram.

Benefits of an Instagram business account

  1. Action buttons.
  2. Automatic scheduling of posts.
  3. Access to analytics.
  4. Ability to manage ads.
  5. Wiping function.

1. Action buttons.

With a business Instagram account, you can add action buttons to your profile, such as: B. “Book an appointment”, “Make a reservation” or “Receive tickets”, depending on your requirements.

In fact, there is a variety of scheduling software built into Instagram so you can attach your Instagram business account to your scheduling software.

Additionally, you can add CTAs to your profile, including “call” or “email”, to make it easier for your target audience to connect with you.

2. Schedule items automatically.

A great benefit of having a business account is the ability to schedule posts in advance. This is helpful as you can implement and run your strategy without spending every day on the app.

3. Access to analytics.

A company profile gives you access to insights into your followers. You can see a demographic breakdown and see how your target audience is engaging with your posts.

4. Ability to manage ads.

This is one of the best features of Instagram business accounts.

You can promote posts and easily choose your target audience, set a budget, and get started promoting.

You can even partner with influencers by promoting their branded content directly (if marked as a business partner).

For more information, your Facebook account must be linked so that you can use the Facebook ad manager.

5. Swipe up.

Another great feature of a business account is the ability to include swipe-up links if you have 10,000+ followers.

Since Instagram is one of the few platforms that doesn’t allow you to include clickable links in your posts, it’s a great way to get your content out there.

Getting started in Instagram marketing can be hugely beneficial for your business. And it’s a simple process in fact. If you’re not sure where to start, we recommend taking free Instagram marketing courses (like HubSpots).

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