Introduction 

There are hardly any blogs that fully explain how to make money using web push notifications. The reasons could be less awareness about push notifications altogether, and fewer resources that help one achieve monetization using these web push alerts. 

If you ask any brand using web push notifications, that why do they use web push at first hand, you will most likely get the responses revolving around

-To build user engagement
-To increase the repeat traffic on the website.
-To retain our old customers through engaging updates. 

However, very few percentages will respond over web push monetization through ads. 

So, straightforward- how do you make money using web push? And before that, what is web push notification? What are the pros and cons of using push ads, and what are the top ad networks present today to monetize your web push? Let’s take a look at all these aspects one by one below. 

What are web push notifications?

Web push notifications are a quick and apt way to send timely alerts and announcements straight to the user’s desktop system. Web push notifications do not appear on the browser window, instead, they appear to the right side of your desktop, even if you are not browsing. To know more about push notifications, read the blog here. 

How does a web push look? 

Take a look below at some of the examples of web push notifications that global brands send using Truepush.

The web push notifications comprise of Notification title, shot description, and an image along with the icon. 

Examples:

Once a user clicks on these notifications, they return back to the website. Therefore, generating repeat traffic through continuous online user engagement.

Now, you must be wondering, if the above examples are for web push alerts, then how do web push ads appear? 

What are push notification ads?

Push notification ads are brief messages that are sponsored by advertisers and reach the user’s devices in the format of a push notification. 

The anatomy of a push ad


Source: Truepush

A push advertisement comprises the following details: 

Publisher domain

It includes the domain of the website that users have subscribed to. 

The sponsor tag informs all the subscribers that the push notification is not the regular update from their subscribed website. Instead, it’s the ad campaign for promotional activities.

Push ad content

Push ad includes the title, description, and the eye-catchy banner image. You’ll read more about this later in the blog below. 

Now, since you know the basics of web push ads, let us understand how it works. 

How do you make money using web push? 

Web push ads are not only used to deliver a specific website’s content updates or new offers. But, web pushes are now actively being used to push ads which creates a promising revenue source for advertisers and publishers.

The web push notifications are monetized using the Ad networks. Continue reading the blog to know what are the top ad networks you can try for push ads.

So, how do the web push ads work?

  • There is an advertiser who wants to send push notification ad campaigns. Advertisers could be any blogging website, e-commerce brand, job portal, media brand, etc. The ad network is a platform that allows advertisers to send and monitor these push ads. The ad networks have their own subscriber base and also from their partner publishers’ brands.
  • Once advertisers create a push ad campaign using the ad network, they need to select the specific audience based on certain interests and other crucial aspects like location, gender, operating system used, browsers, and many other categories. All these types of subscribers are provided by the ad network itself.
  • An advertiser then selects the bidding plan which could start from as low as $0.001 per click and so on. 
  • Once the push ad campaign is set live, the ad networks (and publishers) are paid based on different pricing models such as CPC that is the cost per click, CPM that is the cost per thousand push ad impressions, and CPA that is the cost per action or acquisition.   

The image below sums up how does push notifications are monetized using ad networks. 

Source- Truepush

To calculate the ROI from push ads, you can use the following formula.

source- Truepush

What are the pros and cons of push notification ads?

Pros of using push notification ads

  • Push ads format is a universal format. Advertisers can send any campaigns ranging from different products, services, sales, offers, events, important updates, and more. Therefore, it makes it easier for varied brands to quickly make an ad copy.
  • The ad networks are a good source to provide bot-free traffic to advertisers. This ensures that the advertisers are not trapped in any fraud platforms. And receives human traffic. 
  •  User consent is one of the most important pros of push notifications ads. All the subscribers in the ad networks who receive push notifications ads are the ones who actively subscribe to receive them. Therefore, push ads are delivered to highly segmented audiences.
  • Push ads, majorly, work on the CPC model. This means an advertiser is paying only for the clicks received on the push ad campaign.  The average CPC rate varies from 0.04 to 0.1 CPC. Therefore, it is easy to evaluate the overall budget.
  • As the push ad campaigns reach straight to the relevant audience that the brand selects, hence the conversions are usually higher from it.
  • Push ads are a relatively newer concept in the market unlike Google Ads, Facebook Ads, and more. Therefore, the competition is not cutting edge. The direct result is the cheaper mode of revenue generation using push ads. 

Cons of using push notification ads

  • The push ad copy needs to highly optimized and most of the conversions depend on it. If the push ad copy is boring and sends the same content again and again, you are most likely to get poor results.
  • The push ads are not supported on all browsers and operating systems. The majority of the market share goes to the android market followed by the website platforms. Chrome is the most popular browser, along with Firefox and Safari. On the other hand, ios don’t support push notifications, therefore excluding a higher percentage of its users.

As you now know what are web push ads, how it works, the pros and cons of push ads, let’s take a look at the top ad networks who lets you make money out of push notifications.  

What are the best push-notification ad networks?

Smarty ads

SmartyAds is a platform for publishers and digital advertisers that provides competitive digital advertising software. Smarty ads make use of promising technologies like artificial intelligence, machine learning and aims to provide this push ad platform form as a profitable channel for advertisers. 

Some of the key features of SmartyAds are as follows.

The ad format that SmartyAds support are push ads (including in-page push), Video ads, Banner ads, Native ads, Rich Media, Pop-up ads, and more

The advertisers pay for their push ads using the CPC that is Cost per click and CPM that is Cost per thousand impressions. 

  • Provides Traffic from different sources

The traffic sources by SmartAds comprise of Mobile, desktop, In-app

  • Major industries using the network

There are various industries that use SmartyAds and some of them include media houses, travel websites, sports and entertainment brands, business vertices, and more

  • Targeting audience for advertisers

Advertisers look for varied audiences to target and SmartyAds provides the following options.
-GEO targeting
-IAB categories
-GPS targeting,
– Audience Targeting based on Age, Gender, Operating system, Browser, Devices, Language, etc. 

MEGAPU.SH

Megapu.sh is an ad network and a fully developed DSP that allows advertisers to send push notifications to varied audiences. It has over 450 Mn+ owned subscribers and provides quality traffic from 100+ publisher networks. And the best thing? There is no commission charge from advertisers and the minimum bid starts from $ 0.001. 

Some of the key features of Megapu.sh are as follows.

The ad formats that Megapu.sh supports are Push, SMS campaigns, Pop-ups, and more.  

The advertisers pay for their push ads using the CPC model. 

  • Provides Traffic from different sources

The traffic sources by Megapu.sh comprise of Mobile, desktop, In-app

  • Major industries using the network

Megapu.sh is a trusted network that is used by industries like Dating, Gambling, Casino, Crypto, Sweepstakes, and more. 

  • Targeting audience for advertisers

The major audience targeting options that Megapu.sh provides are as follows.

-Operating systems

-Country

-Browser

-ISP

HilltopAds

HilltopAds is a leading global ad network for websites, marketers, and digital marketing agencies. It provides a perfect combination of smart technologies and a custom approach as well to provide ads for advertisers. The HilltopAds works as a good AdSense alternative. 

Some of the key features of HilltopAds are as follows.

The ad formats that  HilltopAds supports are Push notifications ads, Video ads, Pop-up ads, Native ads, Display and banners ads, Direct ad links. 

The advertisers pay for their push ads using the CPC (cost per click) model and CPA  model that is paying per action or acquisition. 

  • Provides Traffic from different sources

The traffic sources by HilltopAds comprise Mobile and desktop.

  • Major industries using the network

 HilltopAds is used by various industries like entertainment, Gaming, Video streaming and hosting, Dating, and more.  

  • Targeting audience for advertisers

The major audience targeting options that  HilltopAds provides are as follows.

-Operating systems
-Geo-targeting
-Browser
-Devices
-Keywords, and more

AdCash

AdCash is yet another competitive online advertising platform for advertisers and publishers. AdCash provides access to 200 Million+ unique users and serves in more than 196+ countries.

Key features include:

The ad formats that AdCash supports are Push ads, Native ads, Banners ads, Interstitial ads, Pop-under, etc.  

The advertisers pay for their push ads using the CPC, CPM, and CPA models. 

  • Provides Traffic from different sources

AdCash provides traffic from the Mobile, desktop, In-app platforms. 

  • Major industries using the network

AdCash is adopted by the Automotive industry, eCommerce industry, Entertainment industry, Clothing & Fashion industry, Consumer, Dating, Financial industry, and more. 

  • Targeting audience for advertisers

Advertisers can target specific audiences based on their preferences. Some of them include.

-Based on User activity
– GEO targeting OS
– Device & Connection types 
– SP/Carrier
– Browser
-Language and other demographics

PropellerAds

PropellerAds is one of the most used ad networks that helps web publishers reach over a billion users with multiple ad formats. Propeller also promises to deliver about a million campaigns in less than a minute which gives it a competitive advantage over other ad networks.

The key features of PropellerAds are as follows

The ad formats that PropellerAds supports are Push advertisements, Native and interstitial ads, In-page ads, Onclick ads. 

The PropellerAds network works on the CPC and CPM models. 

  • Provides Traffic from different sources

PropellerAds provides traffic from the Mobile and desktop. 

  • Major industries using the network

PropellerAds is adopted by the wide varieties of industries like education platforms, Entertainment platforms, Technology websites, Arts platforms, eCommerce platforms, and more.  

  • Targeting audience for advertisers

The platform provides user targeting based on many parameters which include:

-Based on the user’s activity
-Geo-targeting
-Mobile carrier
Language
-Browser
-Frequency capping, etc. 

MGID

MGID is one of the most popular advertiser-publisher networks that have a reach in more than 250+ countries and delivers over 9 billion push notification ads on a monthly basis. The average CPC starts from $0.003 and supports more than 70+ languages.
The key features of PropellerAds are as follows

The ad formats that MGID supports are Push advertisements, Widgets, and Smart feed

The MGID network works on the CPC model. 

  • Provides Traffic from different sources

MGID provides traffic from the Mobile, desktop, and in-app. 

  • Major industries using the network

Some of the common industries that make use of MGID are Sweepstake, coupons and vouchers platforms, Dating sites, Finance industry, Health & beauty industry, etc.   

  • Targeting audience for advertisers

The platform provides user targeting based on many parameters which include:

-Geo-targeting
-Languages
-Browser
-Operating system, and more. 

Adsterra

Adsterra advertising network provides over 2 Billion weekly traffic through push ads and has over 10,000+ partner networks. The minimum bid of the ads stands at $0.001 and the platforms commit to providing user-friendly ad campaigns.

The ad formats that Adsterra supports are Web Push ads format, , Native ads, Pop-unders, Direct Link, Banners ads, video ads, and  Interstitials ads.

The advertisers pay for their push ads using the CPC, CPM, and CPA models. 

  • Provides Traffic from different sources

Adsterra provides traffic from the Mobile, desktop, and in-app. 

  • Major industries using the network

Some of the common industries that make use of Adsterra are Sweepstake, utility platforms, eCommerce platforms, dating, gambling sites, and Nutra platforms.  

  • Targeting audience for advertisers

The platform provides user targeting based on many parameters which include:

-Based on user activity
-Geo-targeting
-Re-targeting
-Languages
-Browser
-Connection type
-Operating system, and more. 

Some of the Pro tips to have converting push ads.

Consider target verticals

Some of the main targeting categories the ad networks provide range from entertainment to sports, dating, business, and more. Therefore, consider selecting the one which contains most of your target audience. 

Working hours are crucial for push ads

Every business has working hours where the engagement reaches a peak. For example, sports or dating sites have maximum engagement during the evenings or on the weekends. Therefore, consider sending push ad campaigns when your target audience would be maximumly engaged. 

Pay attention to your audience’s geolocation.

If your push ad talks about location-specific information, for example, the weather conditions, then send the relevant weather updates based on geo-location.  

Keep language parameter as a priority

All your campaigns, regardless of what the promotion is about, should be optimized in multiple languages. This is not something new for advertisers, however, very few percentages make extensive use of language-based targeting. Therefore, to add more conversions, send campaigns in what the user understands the most- that is their native language. 

Monitor the push ads

Sending a push ads campaign isn’t the only thing required to make money out of this channel. It requires continuous and timely monitoring of the ads. Once the campaign is set to live, track your campaign’s performance, the clicks received the conversion rate, and more. And, based on its performance, you can decide if the existing ad network is suitable for your brand or not. 

Conclusion

If you want to make money from push notifications, the push notification ad is the key!

Understanding the push ad market is critical as the competition is not rough and is simple to implement. Push notifications are new to the affiliate marketing industry. However, a promising mode of advertising.

To have highly converting push ads, find the ad network with a genuine subscriber base, lower CPC, and analytics to monitor.

Once all the prerequisites are established such as ad network, bidding price, target audience, then work on optimizing your ad copy with the catchy content and right tone that grabs the user’s attention and reaps conversion.