On social media, a little spying on your competitors can go a long way.

A well-structured social media competitive analysis can provide a variety of useful insights, including what types of content your competitors are creating and which of their posts are getting the most engagement.

How can you conduct an effective analysis?

An infographic (below) from Socialinsider covers the basics, including tips on how to identify your top competitors, advice on determining which social networks to monitor, and suggestions on which tools to use.

Take a look at the infographic: