Identifying the critical factors influencing the new Instagram algorithm in 2021
If you’ve used your Instagram account for the past few years, you must have noticed that Instagram is constantly changing. Some changes like IGTV, Instagram Chat and the ability to incorporate music into your stories are some of the changes that were made for the better and benefited everyone. However, changes to the basic Instagram algorithm imply that Instagram will play very differently from now on. This has resulted in some clear winners and numerous losers.
What seems particularly challenging for companies that have already mastered the art of marketing on Instagram is that the brand new Instagram algorithm implies that it is far more difficult to get your marketing message in front of potential customers to see. It is vitally important to rethink the types of messages you would post on Instagram from now on.
What do you mean by Instagram algorithm?
The Instagram algorithm is undoubtedly the intelligent programming that can be used to determine the order of the posts in a user’s Instagram feed. Prior to 2016, all Instagram posts were displayed one by one and the newest or most recent posts were displayed at the top of the user’s feed. Over time, Instagram gained a lot of traction, so this became quite cumbersome and unwieldy. The average Instagram user got way too many Instagram posts and it was no longer possible to see all posts. This implied that multiple posts, possibly from loved ones, were never seen just because those posts were at the end of the queue.
We know Instagram has already changed its algorithm twice in the past few years. It switched from a purely chronological feed to a primary presentation of posts according to individual user preferences. According to Forbes.com, Instagram appears to be working in “mysterious” ways. Simply put, Instagram made things difficult and your posts may not reach your entire fan base. This could mean a huge setback for brands and companies that rely heavily on mass exposure. However, this could be a golden opportunity for users to connect with your niche audience, which will prove to be beneficial to your brand in the long run.
Instagram is now playing a vital role in creating a personalized user feed for all Instagrammers. It focuses on contributions from family and friends. When you are a business owner it becomes incredibly difficult for you to get your posts visible to the public. Your posts are the least preferred as Instagram gives top priority to posts that the algorithm believes are far more appropriate for a particular Instagrammer. The latest Instagram algorithm shows pictures and videos in a far more chronological order than in 2016 after the changes were implemented. Thanks to the latest intelligent Instagram algorithm, various factors influence how conveniently users can identify the posts that are present in their Instagram feeds.
Factors that affect the Instagram algorithm
There are a variety of factors that affect the order in which a post appears on your Instagram feed, and even the freshness of an individual Instagram post. Here are some important factors that will affect the chances of a post appearing at the top of a person’s Instagram news feed.
The engagement received in the mail
When a post has very high engagement, there is a greater chance that Instagram will instantly bring it to the top of someone else’s Instagram feed. For example, let’s say you have a track record of generating posts that get high engagement. Instagram will automatically move all of your posts up in the expectation that all of your new posts on the platform will get high quality engagement as well. Most of all, this is why marketing for Instagram influencers is still going strong. Influencers have a solid background and track record of creating highly engaging content that performs exceptionally well. The intelligent Instagram algorithm takes this into account and appropriately rewards the influencers by placing their posts higher in other users’ feeds. In addition, Instagram rewards users who could generate quick engagement. You can get professional assistance from a reliable and reputable digital marketing company like Blastup.com for buying likes or views to further increase Instagram engagement.
Time spent by people browsing your post
Instagram keeps track of how long users spend viewing your post. For example, let’s say Instagram sees that Instagrammers spend more time on their posts than they normally do on other posts. Your post will be placed in front of the others. That should give the right motivation to devote time to creating compelling captions. It takes longer to go through high quality subtitles and then leave a comment.
The specific type of content
The Instagram algorithm was very adept at creating a picture of users’ interests over time. Instagram will notice if you get in the habit of regularly sharing cat pictures. Similarly, Instagram monitors whether the maximum number of pictures you like are related to boating or fishing. Instagram tries to show every user exactly what they are looking forward to and what they are used to. This means that the Instagram AI gives top priority to Instagram posts dealing with topics that fascinate each user individually.
Influencers could make the most of it. When they focus on making posts on a specific topic, their posts will regularly appear in the Instagram feeds of users who have shown interest in that particular topic. Therefore, people who are used to sharing pictures of fishing spots may come across posts on the topic of fishing.
Instagrammers should note that the subject of the post can affect the ability of that post to be strategically placed on an Instagram feed, but the format of the post cannot. Nowadays, posts with videos from Instagram are not treated preferentially over static images. However, if a person interacts more often with videos on their Instagram account, then more video posts will appear on their feed in the future.
Instagram can prove to be an extremely powerful marketing platform for brands and businesses if the right strategy is implemented. If you want your brand to thrive on Instagram, you can focus on changing your mindset by collecting massive numbers of followers. Instead, you should address your specific target audience. Keep the above algorithm factors in mind to put your brand in the spotlight.