Instagram Live Badges are the latest version of the feature that influencers can make money off of. But how do they work?
In short, think of badges as “tips” for your favorite Instagram influencers during a live stream, but there’s a chance they could be so much more.
We jump into the details and share everything we know about Instagram Live Badges:
What are Instagram Live Badges?
Never heard of badges? Don’t worry, it’s a pretty new concept of monetization on social media, but it’s getting faster and faster!
And Instagram is currently making the feature available to more than 50,000 developers. So keep your eyes open – it could be on your profile sooner than you think!
The concept of “badges” plays a popular function in Twitch and TikTok, with which followers can “tip” the creators of live streams.
Instagram’s Jon Youshaei recently hosted a live session to demonstrate exactly how the new feature will work:
The session demonstrated how viewers can purchase a badge while on a show and choose from three levels of “hearts” – each with a different price tier.
Youshaei explained why Instagram created this new feature: “Ultimately, you have to make money to be sustainable [as a creator] – so that you can continue your passion and turn it into a profession. “
In the last few months Instagram reported An increase in Instagram live streams resulted in a 70% increase in views from February to March 2020.
The press release stated, “Live has helped developers and companies stay connected with their followers and bring people together. Badges allow developers to generate income from the content they are already creating. “
The Launch of badges on Instagram Lives Not only does this create a new source of income for developers, but it also creates a sense of exclusivity on the platform.
The new feature allows viewers to purchase a badge while watching a live video, which will be highlighted in the comments, and unlock additional features including placement on a creator’s badge holder list and access to a special heart.
This way, followers can show their support to the developers while getting a feel for the VIP community.
In a statement on the new feature, Instagram COO Justin Osofsky said: “These are additional steps in our work to make Instagram the best place for creators to tell their story, grow their audiences and make a living. “
Want to learn more about the latest monetization features available on Instagram? Check out this blog post Learn how to increase your revenue streams on Instagram!
How do Instagram Live Badges work?
Badges are available in 3 different tiers based on the number of hearts available for purchase.
Viewers can purchase one heart for $ 0.99, two for $ 1.99, or 3 for $ 4.99. It is reported that First of all, the developers get 100% of the revenue from the sale of Instagram Live badges.
Creators can see how many hearts a viewer has bought thanks to a visual icon in the chat stream, so you can easily see who is supporting them for a shout-out.
According to the fitness influencer @ charleeatkins: “Badges on Instagram couldn’t have come at a better time for fitness developers like me. It’s an easy way to channel the love we’re already seeing on our live feeds so we can keep building and creating for our fans. “
For influencers like C.Harlee AtkinsThis new source of income could make a real difference in how they earn from their platform. Going forward, every Instagram Live they host will offer an opportunity to make money.
ICYMI: Instagram has released a ton of new tools and features that brands, companies, and influencers can use to make money on the platform. Check out this blog post for full details!
How to Get Instagram Live Badges for Your Profile:
The good news is that the badges are coming to Instagram very soon. But the bad news is that it’s still being rolled out to developers.
After testing with a small group of developers, Instagram is now making badges available to more than 50,000 developers.
Instagram audiences in the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico will be the first to get access. So if you are in these markets this could be on your profile sooner than you think!
In order to have early access to ID cards, you must fill them out this form!
Instagram Live Badges are just the beginning of new monetization opportunities for influencers on the platform. We are excited to see how this will develop!
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Nikki is Later’s editor-in-chief. She has worked in digital media in Dublin, London and Sydney and loves nothing more than posting a new post. If she’s not planning and writing juicy content with the Later team, find her outdoors with her dog Arlie or planning her next adventure – follow @nikkitravelled.