The B2B customer journey is often long and complex, and requires a lot of research, research, and analysis on the part of buyers.

In light of this, retargeting is often a very effective strategy, as marketers can target audiences who have already shown some interest in their products and services. Retargeting on LinkedIn, in particular, can help increase campaign efficiency for B2B advertisers, as the platform is widely used by professionals.

How does retargeting work on LinkedIn?

A recent infographic (below) from LinkedIn Marketing Solutions covers the basics, including advice on setting up tags on a website, using rules to define an audience, identifying a goal, and best practices for retargeting websites, videos, and lead generation forms.

Take a look at the infographic: