Literally everything you need to know about Tiktok

from Adam

It’s October 2020 and for the past 10 months the year has been filled with news of coronavirus and the US presidential election. Perhaps the third most popular topic this year was Tiktok, the video-based social media app that seems to have taken the world by storm with even more downloads than Facebook and Instagram this year! The app is now the sixth largest social media app in the world!

By now, I’m sure the majority of people have been exposed to at least some of the app’s viral videos and channels. At this point, the question, “So what is Tiktok?” Would most likely make you laugh out of the room! Don’t be afraid, we’ve got you covered. In this post, we’re going to bring you up to date and give you everything you need to know about Tiktok.

In order to…. What is Tiktok?

Tiktok is essentially a Chinese video sharing app for Mac IOS and Android that allows users to create, share, and edit videos up to 60 seconds in length. In many ways, Tiktok is a spiritual successor to Vine, as the app appears to be all about short, simple, fun videos. Although the videos are short, there are plenty of editing tools in the app to allow users to be as creative as possible. The developers also have access to an extensive library of titles that they can use in their videos, completely royalty-free. This is a huge advantage over other social media apps.

You don’t need a Tiktok account to view videos in the app. However, you need to log in if you want to like or comment on a video. By registering for an account, Tiktok can also customize the videos that appear on your feed.

What kind of content can you find on Tiktok

Although life began as Musical.ly, a “lip sync” app that lets users upload a photo of themselves synced to popular songs, the user base has grown to the point where now a multitude of different types videos are available for viewing. For example, dance videos, comedy routines, and “cringe” videos are currently popular on the app.

Tiktok developers can also team up using the Duets feature so users can sample someone else’s video and add themselves. Notable users of this feature are Lizzo and Tove Lo.

The tone of the videos in the app can range from light-hearted and funny to politically charged and thought-provoking, as users frequently use the platform to catch up on current events around the world such as the current Covid19 pandemic and the BLM protests in the app to respond UNITED STATES OF AMERICA.

According to the app’s community guidelines, anything is possible as long as no violent, racist or sexually explicit content is displayed.

How do people actually get followers on Tiktok?

There are several ways to get new Tiktok followers. Perhaps the easiest way is to just create good content that will get people to visit your profile. In addition, users can also promote their Tiktok across other social media platforms such as Twitter, Pinterest and Instagram.

However, there are a few other ways you can get more followers. If you don’t have the patience to wait for them to arrive on their own, you can also request free Tiktok followers from sites like Tiktokfamed.com which actually have thousands of authentic profiles for free.

Can you use Tiktok as a marketing tool?

Yes! If you’re skillful enough, Tiktok can be a great way to promote yourself or your business. A good example of a company that has successfully used Tiktok to promote itself would be Chipotle. Chipotle has teamed up with influencer David Dobrik for the #Chipotlelipflip Challenge. As a result, the campaign received 230 million views and over 100,000 submissions!

@daviddobrik

#ChipotleLidFlip @chipotle #ad

♬ Flip – Future

There are four different types of paid advertising on Tiktok:

  • Feed in native content – Similar to other social media apps, Tiktok allows users to incorporate features such as website links and app downloads.
  • Brand takeovers – Tiktok gives brands temporary control over landing pages to promote their products.
  • #Hashtag challenges – Companies and brands can use hashtag challenges to drive engagement from their followers.
  • Brand Lenses – Brands can have their own filters that can be used on images and videos.

How did the app get so popular?

Celebrity partnerships seem to be a key factor in the app’s popularity. The app has been popularized by many celebrities, including Jimmy Fallon, who regularly includes a Tiktok “Challenges” segment on his show.

Another factor behind the app’s popularity is the current Covid19 pandemic. The app offers users a chance to avoid boredom when locking.

Is Tiktok Safe?

In addition to having avid fans, the app has a fair share of critics, perhaps most notably US President Donald Trump, who accused the app of selling its users’ information to the Chinese government, an allegation that Tiktok denies. Tiktok responded to Trump’s comments by casting doubts as to whether the president was acting out of serious concern for the safety of the app’s users.

The US isn’t the only country that has raised concerns about the app, however. India actually banned Tiktok earlier this year after 20 Indian soldiers were killed in a border conflict with Chinese forces. Additionally, Australia has viewed the app’s ban as a potential threat to national security.

Although the app is still popular, many users worried about the future of the app have started migrating to other social media sites like Facebook, Instagram, and Youtube. Recently, a number of competing apps like Byte, Tangi, Kuaishou, and Kwai have also emerged to challenge Tiktok’s dominance over the app market.

With all of these recent developments, who knows what the future holds for Tiktok?

So there you have everything you need to know about Tiktok in 2020!