J Balvin is an international icon, award-winning reggaeton star, and one of the best-selling Latin American music artists. Now he has another honor for his name: a McDonald’s meal named after him.
His order? A Big Mac with no cucumber, medium-sized fries with ketchup, and an Oreo McFlurry.
“As a longtime McDonald’s fan, I am delighted to join the short list of global icons who have named a meal in their honor,” Balvin said in a statement. “I look forward to sharing my signature order with my fans, along with other surprises that will come with this partnership. Lego!”
The ad, which begins with Balvin “dropping his McDonald’s order,” looks more like a music video than an ad. When customers order their food through the McDonald’s app, Balvin added, “The McFlurry is mine.”
In September, McDonald’s partnered with Houston-based rapper Travis Scott. This marked the first time the chain released a celebrity-inspired meal since 1992 when it partnered with Michael Jordan.
McDonald’s was eager to partner with Balvin because of its widespread fan base and real love for the brand.
“J Balvin is a pioneering international icon,” said Morgan Flatley, McDonald’s chief marketing officer in the US, in a statement. “He’s been a regular at McDonald’s restaurants on his concert tours, and now we’re excited to put his order on our menus in the US.”
The partnerships are an extension of a campaign McDonald’s released during the Super Bowl season that includes the meals of various celebrities, from Kanye West and Kim Kardashian West to Keith Urban.
Customers can order the J Balvin meal from October 5th to November 1st at participating locations.