Artisan Michaels has teamed up with R / GA to bring three virtual vacation experiences to Pinterest starting Saturday (October 31st).
Winners can explore 360-degree experiences in three themed areas: Peppermint Lane, Silver and Snow and Winter Wonderland.
Each virtual room contains do-it-yourself projects and shoppable products. Pinners exploring the Pins will see DIY gift boxes, gift wrapping, and Christmas wreaths, as well as decorative products like Advent calendars, ornaments, and Santas.
Michaels’ goal was to enable people to feel safe shopping on vacation without having to go to physical locations during the pandemic.
According to Pinterest, holiday searches on its platform increased 77% in April compared to April 2019, including a threefold increase in searches for Christmas gift ideas.
Ron Stoupa, Michaels’ senior vice president of marketing, said in a statement: “At Michaels we pride ourselves on serving as a source of seasonal inspiration for our manufacturers. With so much of our community looking for decor online this year, we’re excited to be working with Pinterest to provide a new virtual way to explore our range. The ‘Holidays Made By You’ creation is designed to meet our customers the way they want, where they want and when they want. That’s why Pinterest was a great partner for this amazing 360 degree experience. We believe that not only will this program provide a unique user experience, but it will also stimulate the creators’ creativity as they start planning their vacation season. “