Overton’s HS students were thrilled to unzip and set up the Save the Music scholarship last month.
Terri Watson / Assuming
Two decades after Napster’s 26 million-user music download service, a new Save The Music campaign is helping tens of millions of American teenagers continue to find solace and futures in music in new ways.
Save The Music Foundation’s new #MusicSaves campaign went viral on TikTok, generating more than 174.3 million cumulative views through crowdsourced posts from thousands of music-loving developers. TikTok has more than 800 million users worldwide, with an estimated 80 million in the United States
Hashtags are categorized a little differently in TikTok than on other platforms. A search for #MusicSaves reveals a curated feed with a description of Save The Music:
“Whether it changes life or just brightens your day, #MusicSaves,” reads the passage. “So show us how music has changed your life and support Save The Music, an organization dedicated to supporting music education in schools across the country. More information is available at www.savethemusic.org. “
The #MusicSaves campaign goes well beyond the TikTok partnership, however. Last month, three J Dilla Scholarships were awarded in the artist’s hometown of Detroit. Another set of three SongFarm Music Technology Scholarships was awarded to schools in Nashville. Roanoke, Va .; and Sterling, Kans. So far, Save The Music has distributed 10 such scholarships.
Each grant includes a community-modified amount of music technology, including a full set of studio recording devices. a sophisticated rig for an instructor; and 15 sets of student production equipment with 10.2-inch 32GB iPads – all in a portable case that can be taken to and from school.
In addition to the grants, Save The Music launched a new music education resource hub, described in a press release as “a comprehensive collection of free digital resources and tools designed to help teachers, students and parents use technology safely to continue music education will be at school or at home. With more than 100 resources for teaching and learning music from partners, the digital library provides guides for returning to school, including new instrument hygiene and ensemble practices. Virtual learning and home music activities tools for families; a collection of virtual concerts and tours; digital instruction for general music, band, choir, orchestra and sound recording, mixing and production; and much more.”
Save The Music is also expanding its monthly music education masterclasses with a special focus on music technology. Tonight (October 15) at 5 p.m., Michelle Williams (Destiny’s Child) and her longtime manager Jonathan Azu will be speaking to kids about the various professions available to them so they can see what kind of future lies beyond the main stage .
The class series is part of Save The Music’s new advisory board for the music industry launched this month.
“We are fortunate to have some very strong music industry executives on our board of directors,” said Henry Donahue, executive director of Save The Music. “You have brought together a talented and diverse group of professionals to connect with our students across the country. The idea is, “You can’t be it if you don’t see it.” If a student loves music and this helps connect them with their schoolwork, there is an incredible range of career paths possible. We hope we can help create a much more diverse and comprehensive pipeline of young people into business. “
This story has been updated to correct the attribution of a quote from Henry Donahue.