Would you like to laugh instead of crying at the end of 2020? There is a hotline for this.
Netflix’s comedy arm, Netflix is a joke, and Ben & Jerry’s tapped comedians Wanda Sykes, Aparna Nancherla, and Fortune Feimster to deliver one-liners over a hotline promoting a new shared taste of the streaming giant and ice cream brand. The hotline – 1-866-PUNCHLINE – advertises the Punch Line with a limited release, a mixture of brown butter-bourbon-almond ice cream with roasted almonds and cherries.
One such example from Sykes: “What did the bourbon say about the almonds? Am i drunk or are you crazy “
All three comedians who have stand-up routines as stand-up specials or special episodes on Netflix are also starring in a series of advertisements for the hotline running this week through March 2021 on paid digital, networked television and on social networks is switched. The ads are also shared organically on Ben & Jerry’s own channels, Netflix’s Netflix Is A Joke channels on YouTube and on social networks, as well as through the comedians’ own social media presences.
“Our partnership with Ben and Jerry is about working together to create something original that neither of us could do alone,” said Aarti Thiagarajan, director of brand partnerships at Netflix, in a statement. “With the immense talent of Wanda, Fortune and Aparna, we can delight our fans by combining two things they love in ways they would never expect. And what’s a better duo than ice cream and jokes? “
The hotline and ad campaign, developed with creative agency Observatory and adventure agency Trigger (House (no, that’s not a typo), is the latest in a long line of partnerships between the streaming giant and Ben & Jerry’s, with the companies debuting with Netflix and Chilll’d (peanut butter ice cream with pretzel and fudge brownie pieces) followed by two more partnership flavors including Boots on the Moooo’n, which advertises the Netflix original series Space Force, and Chip Happens, who drives reality Show Nailed It!
Like Netflix and Chilll’d, the Punch Line campaign is more aimed at highlighting Netflix’s broader comedy offerings, not a specific show.
“Netflix is a joke, but this ice cream is not,” said Jay Curley, director of integrated marketing at Global Ben & Jerry, in a statement. “Our newest original flavor with Netflix gives fans not only another incredible flavor, but more jokes to enjoy.”