The foundation of marketing isn’t difficult: sell people the things they need. As a marketer, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that is (yet!) Unknown in its industry. Find out how he developed Drift’s marketing strategy, expanded its reach with the help of a podcast, and prevailed against established competitors.


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