How much does it usually cost to get a customer through the “right” channels? Find out how much you can afford to pay more than just your customer acquisition costs and customer lifetime value.
Listen to learn:
- How to determine your customer acquisition costs
- The importance of narrowing (and how to calculate) the value of your customer lifetime
- Here’s how to add refunds, cost of goods sold, and more to your business expenses
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Resources mentioned in this episode:
Work with Tier 11
Listen and win an Apple giveaway!
How much can you afford to get a customer? The 5-step customer acquisition cost formula
How To Calculate Your Average Customer Benefit (And Why It Matters)
Customer Value Optimization: How to Build an Unstoppable Business
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